Data for week 50 (12-18 December, 2015) released by the Broadcast Audience Research Council (BARC) has revealed that the trailer of Shah Rukh Khan's "Dilwale" was the second top-most brand for the week, ahead of established FMCG brands like Dettol, Fair & Lovely and Pond's.
Cadbury topped the list of 10 brands for the week, according to BARC, which releases the television audience measurement data on a weekly basis.
Quikr, Colgate, Johnson's and Airtel were the other top brands.
ET Now toppled CNBC TV 18 to emerge as the top-rated English business news channel. The other channels, in order, were CNBC TV18, NDTV Profit and Bloomberg.
In week 49, CNBC TV 18 was at the top position. Its Hindi counterpart, CNBC Awaaz, was the top of the two Hindi business news channels.
Times Now topped the list of English news channels, followed by NDTV 24*7, India Today Television, CNN IBN and NewsX.
Aaj Tak was ranked at No 1 among Hindi news channels, followed by India TV, ABP News and Zee News.
Among Hindi general entertainment (GEC) channels, Zee Anmol retained its No 1 position among the top 10 channels, followed by Colors, Star Plus and Zee TV. Other channels included Life Ok, Sony Entertainment Television and Sony SAB.
The top five programmes in the Hindi GEC genre included Colors' "Naagin" at the top, followed by Star Plus' "Saath Nibhaana Saathiya", Zee Anmol's "Ek Se Bhale Do" and Zee TV's "Kumkum Bhagya" and "Jamai Raja".
Across all genres, Sun TV led the list of top 10 TV channels, ahead of Colors, Star Plus and Zee Anmol.
Zee Anmol is part of the suite of television channels belonging to Zee Entertainment Enterprises, while Aaj Tak belongs to the Indian Today Group.