Oscar Maron Filho, 54, an acclaimed Brazilian filmmaker, died while addressing a forum at the International Film Festival of India in Goa on Sunday afternoon.
According to media reports, Filho suffered a massive cardiac arrest. He was promoting his latest film, "Mario", which tells the story of Mario Filho, a sports journalist and the man credited with creating much of the mystique and mythology that surrounds Brazilian football today.
Oscar Filho was rushed to Goa Medical College, where he was given artificial respiration; doctors pronounced him dead a short while later.
The authorities informed the police and the Brazilian Consulate about the tragic incident. The body has been stored at the hospital morgue.
The event's director, Shankar Mohan, expressed his regret at a press conference and said the red carpet events scheduled for the celebrities were cancelled and a minute's silence was observed for the departed soul.
The chief minister of Goa, Digambar Kamath, also expressed his grief over Filho's demise, calling it a "most unfortunate event".
Some of Oscar Maron Filho's other films include "Bye Bye Romario", "Pele" and "O Papa da Bola".