Brand USA

Brand USA has successfully concluded its second India Travel Mission on Thursday (26 September). The sales mission began on 22 September in New Delhi and Mumbai.

Over 47 participants representing 31 organisations from US destinations, attractions, hotels and destination management companies participated in the second sales mission.

The travel mission also had two interactive business sessions in Mumbai and New Delhi that provided an opportunity for US delegates to interact and strengthen co-operation with their Indian counterparts.

The invitees included major stakeholders from the Indian travel trade, airline representatives, hospitality representatives and tour operators.

In the last couple of years, there has been a steady increase in numbers of Indian visiting the US. As per the latest figures released by the U.S Department of Commerce, India ranked 12th amongst the top 20 tourist generating countries for the US with 724,433 arrivals, an increase of 9.2 percent over the previous year. In 2012, Indian visitors also ranked 10th in the world in terms of money spent, with a total spend of $4.9 billion - an increase of 11 percent over the previous year.

"We thank our travel industry partners for their overwhelming support for yet another successful India Travel Mission. Such events augment our efforts in building positive awareness of the United States as a travel destination, and inviting more Indian travelers to experience the boundless opportunities that our country has to offer," said Jay Gray, Vice President, Global Partnership Development, Brand USA.

"The travel mission is the most appropriate and productive platform for U.S. suppliers to provide travel partners with vital destination information, that inspires and makes it easier for them to conclude mutually beneficial business deals," added Sheema Vohra, Managing Director of Sartha Global, the recently appointed marketing representative office for Brand USA.