Vikram, Akshay Kumar and Raj Kundra
Vikram, Akshay Kumar and Raj Kundra during the launch of Tamil channel Big Deal TV.Raj Kundra/Twitter

Bollywood action hero Akshay Kumar, Tamil superstar Chiyaan Vikram and businessman and Shilpa Shetty's husband Raj Kundra launched the new Tamil home-shopping channel, Big Deal TV in Chennai on Wednesday, 3 June.

The grand event took place at Chennai Sathyam studios, where the trio interacted with the media regarding the new home shopping channel.

Check photos of the event HERE

The upcoming channel is scheduled to go on air on 18 June and will be available on all cable and DTH platforms in Tamil Nadu. The channel will give celebs a chance to create their own brands and share profits with the channel.

Earlier in March, Akshay, Raj, Shilpa, Sonakshi Sinha had launched the the Big Deal TV in Hindi. 

Side Businesses of Bollywood Celebs

During the recent press conference, Akshay also promoted his upcoming films. He will next be seen with Sidharth Malhotra in Karan Malhotra's "Brothers", which is scheduled to release on 14 August. Other upcoming films of Akshay include, Prabhu Deva directorial action comedy "Singh is Bling", which is set to hit screens on 2 October and "Airlift", which will release next year.

Meanwhile, Vikram, who was last seen in super hit thriller "I" has a handful of films in his kitty, including "10 Enradhukulla", "Marma Manitha" and "Dhruva Natchathiram".

Check out the photos of the event below: