Bang Bang poster
Bang Bang posterBang Bang/Facebook

After a week of its release, Hrithik Roshan's "Bang Bang" continues to rule the box office in Kerala. The film reportedly has turned out to be the most successful Hindi film in the state with a box office collection of ₹4 crore in the first week of its release.

"I'm overwhelmed with the response to my film in Kerala. Thank you showing your love and making my film successful," said Hrithik in a video, reported IANS.

"Bang Bang", directed by Siddharth Anand, was released in 105 screens in Kerala and had 40 shows in Kochi in its opening day. The film also stars Katrina Kaif, Danny Denzongpa and Jimmy Shergill in pivotal roles.

The film has made a record collection of ₹250 crore worldwide in its first week of release, according to the latest reports.

"Bang Bang", produced by Fox Star Studios, has managed to break various box office records both in India and overseas over the weekend. The film also found a spot in the top five highest grossing Bollywood films in the opening day.

However, in Kerala, the industry is eagerly waiting to see if the film will continue its successful run in the coming weeks too. It has to be noted that three latest Malayalam releases, including "Vellimoonga", "Ithihasa" and "100 Degree Celsius" are gaining popularity among the audience.

The reports also suggest that the latest Malayalam releases might not be able to convert these into big numbers as the industry is awaiting Vijay's "Kaththi" and Vishal's "Poojai" during Diwali holidays.

Vijay's "Kaththi" is reported to have a mass release in over 200 screens in Kerala, which is the highest number ever for a Tamil film. Though Vishal's "Poojai" might not have a big release in Kerala, it is also expected to draw film goers to theatres. Bollywood superstar Shah Rukh Khan's "Happy New Year" will also hit the Kerala theatres for this Diwali.

Meanwhile, after the success of the Hrithik starrer, theatre owners are expecting more Bollywood movies to release in Kerala. "With the massive response of 'Bang Bang', we hope more of Hindi films come to theatres in Kerala. The film in a way had a big opening compared to other Hindi releases. This is in fact a welcoming trend," said a popular theatre owner to IBTimes, Indian Edition.