The teaser of Vijay's upcoming movie Bairavaa reaches an important milestone.Twitter

The teaser of Vijay's upcoming movie Bairavaa has reached an important milestone. The video of the Tamil film crossed 1 crore hits on YouTube on Friday, November 18.

The teaser was released to a huge buzz on October 27 on the occasion of the Deepavali festival. The video went viral minutes after it hit the internet with a bang, and garnered over two million hits in less than 24 hours.

Cutting across language barriers, the teaser was also watched by the non-Tamil audience from other states like Kerala and Karnataka. This helped the clip trend on YouTube and other social media sites for a few days.

Now, it has crossed the 1-crore mark, with 2.38 lakh likes, and is now heading towards beating the record of Vijay's previous movie Theri, which has received 1.10 crore hits with over three lakh likes.

The teaser is loaded with elements of mass appeal. Vijay appears in stylish avatars and mouths a few punchy dialogues. The action scenes are one of the highlights of the clip.

The success of the teaser has now made the fans of Vijay eagerly await the arrival of Bairavaa trailer. Although the makers are yet to open up on its release, reports say that it is likely to hit the internet in the first week of December. The audio of the movie, scored by Santhosh Narayanan, will be out later in the month.

Bairavaa marks the reunion of Vijay and Bharathan, who had earlier worked together in Azhagiya Tamil Magan way back in 2007. Gorgeous actress Keerthy Suresh is romancing Ilayathalapathy, while Jagapathi Babu plays the villain in the movie. Sathish, Daniel Balaji, Papri Ghosh, Sija Rose and others play supporting roles.

The movie will be released in January 2017.