Sidharth Malhotra Katrina Kaif in Kala Chashma from Baar Baar Dekho
Sidharth Malhotra Katrina Kaif in Kala Chashma from Baar Baar DekhoPR Handout

The "Baar Baar Dekho" trailer is out on Aug. 3, 10 a.m., but you can it watch it before the world does. The makers are looking at a clutter-breaking marketing strategy for the film, which is why one can expect something unusual for the trailer release as well. 

The "Baar Baar Dekho" trailer will be released on Eros Now before it's up on YouTube.

Meanwhile, the verdict (for the trailer) is out and positive. A few industry insiders have watched it and have nothing but words of praise to share. From what they have said, the trailer is "fun," "refreshing" and the Sidharth Malhotra and Katrina Kaif are looking great together.

In all honesty, we did have our inhibitions about the two being romantically paired. But after watching them dance to "Kala Chashma," we had to dismiss our doubts about them being an amazing onscreen couple.

Take a look at the trailer below:

Here's what some have said:

Rajeev Masand: Just saw #BaarBaarDekho trailer. Those gorgeous leads aside - #KatrinaKaif & @S1dharthM - it appears to have an intriguing premise.

Rahul Gangwani: Saw the trailer of #BaarBaarDekho. It looks fun, refreshing and interesting. @S1dharthM and #KatrinaKaif are crackling together.

Devansh Patel: @BaarBaarDekho_ Trailer is unpredictable & immensely satisfying, much like love itself @S1dharthM #KatrinaKaif @karanjohar @FarOutAkhtar Saw #BaarBaarDekho trailer:Its intriguing,refreshing.@nitya_mehra applauds for putting it all together in best way!

Meanwhile, the "Baar Baar Dekho" team held a "Round Table" where the cast and crew revealed information about the film and the many processes entailed.

Did you know Katrina and Sidharth didn't get along?

There's a big portion of the film where I'm supposed to be very distant and he (Sidharth Malhotra) is supposed to be very confused. So what was happening in the film was exactly what was happening (for real)," Katrina elaborated. Sidharth was totally thrown off by Katrina's strange behaviour.

"Baar Baar Dekho" releases on Sept. 9 and is director Nitya Mehra's debut film. Contrary to what was being reported, the romantic-drama isn't about time travel and has an interesting premise.

Producer Farhan Akhtar said he believes it is important to offer the young audience content that they can relate to and present stories differently.

"This film uses technology and things that the young mind is very very influenced by, to tell a story in a new kind of way. That's what makes it high concept I think," he added.