The makers of Telugu movie "Baahubali" can breathe a sigh of relief after the Hyderabad Civil Court ordered all ISPs (Internet Service Providers)/websites to remove the pirated content of the film.
SS Rajamouli-directed "Baahubali - the Beginning" released in cinema halls across the globe on 10 July. Just a day after its release, the pirated copy of the movie emerged on the Net.
Made on a lavish budget of Rs 250 crore, the Prabhas starrer is the costliest Indian film till date and the makers were worried that its pirated version might take a toll on its box office collection.
In a bid to stop the movie's pirated copy from circulating, Shobu Yarlagadda, co-founder and CEO of Arka Mediaworks, filed a petition in the city civil court.
In his petition, the producer had prayed the court for an "interim mandatory injunction" to ensure all ISPs and websites either blocked or deleted the pirated content of "Baahubali".
In his petition, Shobu Yarlagadda mentioned the names of 13 ISPs including BSNL (Bharat Sanchar Nigam Ltd), Bharati Airtel Ltd and Reliance Communications Infrastructure Ltd and requested the court to pass appropriate orders to prevent piracy.
After hearing the case, the City Civil Court, Hyderabad, passed the order of "interim mandatory injunction" to all the ISPs on 13 July.
"This Court has granted the Exparte Ad-Interim Mandatory Injunction directing the ISP's arrayed as respondent Nos 1 to 10 to forthwith remove and block the websites and further direct the ISP's to block and take down the content on various websites immediately as and when the same is brought to their notice by the petitioners through any other medium till 28-07-2015," read the interim order.
The makers of "Baahubali - the Beginning" are happy that they have been able to to control the piracy of the movie in time. The movie has done good business at the box office across the globe in the first week and successfully recovered its huge production cost in just seven days.