Hollywood may be ahead of Bollywood in terms of budget, glamour and box office collections, but when it comes to watching Hollywood movies, Indians are ahead of Americans.
The much-anticipated "Avengers: Age of Ultron" will hit theatres across India on 24 April, a full week ahead of its release in the US on 1 May. In fact, the Marvel movie is going to be dubbed in major vernacular languages such as Hindi, Tamil and Telugu.
The trend of releasing Hollywood films in India ahead of their US release has been a noticeable trend in the last couple of years. Movies such as "Chronicles of Narnia: Voyage of the Dawn Treader"; "The Adventures of Tintin" and "Quantum of Solace" were among the big-budget Hollywood movies that were released in India before they were released in the US.
It's all about cashing in on the hype factor, according to Vijay Singh, the CEO of Fox Star, a joint venture between movie production and distribution company Fox Studios, and Star, an Indian media and entertainment company.
"Releasing the films (first in India) gave us a huge PR advantage and created hype amongst audiences about watching the film before the rest of the world, " he told The Economic Times.
"By advancing the release we also got a good release window, as well as showcasing in the number of screens that the film deserves. The results as has been the case of our two films were there for all to see," he added.
To watch "Avengers: Age of Ultron" in Indian theatres on 24 April, a week ahead of US moviegoers, pre-book your tickets at Book My Show.