Taiwan-based Asus is reportedly planning to launch the camera-centric flagship smartphone Zenfone Zoom India later this month.

The company has sent invites to media outlets for an event in New Delhi on 22 January. The invitation reads: "experience the next level of smartphone imaging", hinting that the device Asus is referring to is the much-awaited Zenfone Zoom, which is due for release for close to a year.

Zenfone Zoom was first unveiled in CES (Consumer Electronics Show) 2015 and it was released in Taiwan, Asus' home market, last month. Now, the device is expected to set foot in India within a couple of weeks.

The main talking point of Asus Zenfone Zoom is its camera hardware. It is the thinnest smartphone to boast 3X Optical Zoom feature. Other notable features include OIS (Optical Image Stabilisation),10-element lens that can add 12X digital zoom for finer close-up details. It also features the laser auto-focus technology for superfast focus (less than 0.03 second) and proprietary PixelMaster v2.0 camera application.

Key features of Asus Zenfone Zoom:

Model Asus Zenfone Zoom (ZX551ML)
Display 5.5-inch full HD (1920x1080p) display with Gorilla Glass 4 shield
  • Pixel density: 403 ppi (pixels per inch)
OS Android 5.0 Lollipop with ZenUI
  • 64GB model: 2.3GHz Intel Atom Z3580 quad-core
  • 128GB model: 2.5GHz Intel Atom Z3590 quad-core
Storage 64GB/128GB (+ 128 via microSD card)
  • Main: 13.0-megapixel camera with dual-tone LED flash, OIS (Optical Image Stabilization), 3X optical zoom, 10-element Hoya lens , f/2.7 to f/4.8-aperture
  • Front: 5.0-megapixel wide-angle camera
Battery 3000 mAh
Network 4G-LTE
Add-ons Single-SIM slot, Bluetooth v4.0, Wi-Fi (802.11 b/g/n/ac), micro-USB port,
Dimensions 158.9 x 78.84 x 5 ~ 11.95 mm
Weight 185 g
Colours Black and White