Asus Zenfone 2 Release: Aims At Selling 30 Million Units Globally; Zoom Variant Set For Q3 Release
Asus Zenfone 2 Release: Aims At Selling 30 Million Units Globally; Zoom Variant Set For Q3 ReleaseASUS

Indian market is thronged with mid-range smartphones which means prospective buyers will have a variety of devices to choose from at the cost of mobile phone makers eating into each other's revenue. Now, one more device - Asus Zenfone 2 – is all set to hit the Indian stores and its ZE551ML 4GB RAM model will take on smartphones in the price range of ₹20,000 likes OnePlus One, Xiaomi Mi4, HTC Desire 820s, Nokia Lumia 830, Gionee Elife S7, HTC Desire 826, HTC Desire 820Q and Lenovo S90 Sisley.

Asus Zenfone 2 will be released in India on 15 April and will come in three variants - ZenFone 2 ZE500CL, ZenFone 2 ZE550ML and ZenFone 2 ZE551ML. However, it is the Zenfone 2 ZE551ML 4GB variant that will compete with mid-range devices currently available in the market.

The Asus Zenfone 2 (ZE551ML) variant is available in 2GB and 4GB RAM, and it is the latter model that will be priced around ₹20,000. The device sports a 5.5-inch IPS capacitive touchscreen with 1080 x 1920 pixels (403 ppi pixel density), powered by Intel Atom Z3580 processor, and runs on Android 5.0 Lollipop. It comes packed with 16/32/64GB internal memory expandable up to another 64GB, houses a 13 MP main camera with LED flash and 5 MP front snapper, and non-removable Li-Po 3000 mAh battery.

The device will have to fight out with several mid-ranged smartphones in the market but it has a good reason to survive the stiff competition, and that is its superior specifications.

The Asus Zenfone 2 scores over OnePlus One and Xiaomi Mi4 on various counts – display, hardware, software, memory and connectivity. (Read Specification Comparison

Devices like HTC Desire 820s and Nokia Lumia 830 also have good specifications but they are inferior to Asus Zenfone 2 in hardware, display, software and storage. (Read Specification Comparison

The Asus Zenfone 2 also beats HTC Desire 820Q and Lenovo S90 Sisley on almost all the counts – display, processor, software and memory. (Read Specification Comparison

Gionee Elife S7 and HTC Desire 826 will give stiff competition to Asus Zenfone 2 in terms of specifications but the new device from Asus has slight advantage over the other two with powerful processor, huge memory and 3000 mAh battery. (Read Specification Comparison

Going by specifications comparisons of mid-range devices currently available in the market, it is clear that Asus Zenfone 2 is ahead of the rest but it is the buyers who will decide the fate of these smartphones. Brand loyalty can play a big role.