Taiwanese consumer electronics giant Asus has finally launched the Zenfone Max in India.

Asus Zenfone Max was globally unveiled in August during ZenFestival 2015 in New Delhi, India. Now, the device has finally been released in the market.

As the name suggests, marquee feature of Zenfone Max is its extra battery life. Asus has incorporated a massive 5000 mAh battery, which can run the device for close to 914 hours under standby mode. It can even be used as power-bank to charge other devices.

Other notable features include HD display with Gorilla Glass 4, Snapdragon 410 CPU, 2GB RAM, 4G-LTE support, dual-SIM slots, 13mp camera with PixelMaster technology, Dual-LED Real Tone flash, laser auto-focus and a 5mp camera with wide-angle field of view.

"Timed perfectly with the new year, ZenFone Max takes our vision of providing luxury at an affordable price further. It combines a powerful battery with an innovative camera making it the perfect utility product for users who demand performance at all times. We are sure the phone will be appreciated by our patrons and take us a step closer to repeating the success we saw last year," said Peter Chang, Region Head – South Asia & Country Manager for ASUS India.

Asus Zenfone Max price and release details:

The company has confirmed that Zenfone Max will be made available at Asus exclusive stores and other brick-and-mortar retail stores across India from second fortnight of January onwards.

Prospective Asus Zenfone Max buyers can also pre-book it on Flipkart (HERE) and Amazon India (HERE) for Rs. 9,999 with shipping of the device expected to commence in mid-January. It is being offered in black and white colour options.

Key features of Asus Zenfone Max:

Model Asus Zenfone Max
Display 5.5-inch HD (1280x720p) IPS screen with 178-degree viewing angle
OS Android v5 Lollipop with ZenUI 2.0
Processor 64-bit class 1.2GHz Qualcomm Snapdragon (MSM8916) 410 quad-core CPU
GPU Adreno 306
Storage 16GB, up to 64GB
  • Main: 13.0-megapixel camera with dual-colour LED flash, Laser Auto Focus, f/2.0 Aperture, Back Light (HDR), Real Time Beautification, Night Mode, Depth of Field, Selfie Mode, Photo Effects, Panorama Mode, Miniature, Time Rewind, Smart Remove, All Smiles, Time Lapse
  • Front: 5.0-megapixel camera
Battery 5000 mAh (Li-Polymer);
  • Talk time (3G): up to 37.6 hours;
  • Standby time: close to 914 hours
  • Wi-Fi Web browsing: up to 32.5 hours;
  • Music playback: close to 72.9 hours;
  • Video playback: up to 22.6 hours;
Network 4G-LTE
Add-ons Dual-SIM slots, Bluetooth (A2DP) v4.0, Wi-Fi (802.11 b/g/n), GLONASS, A-GPS, micro-USB port, microSD card slot
Dimensions 156.0 x 77.5 x 10.55 mm
Weight 202 g
Colours white and black
Price Rs. 9,999