Taiwanese consumer electronics major, Asus launched a new Zenfone Selfie model in India on Wednesday.

The newly announced Zenfone Selfie (ZD551KL) model is a version of the original Selfie series, which was launched in August 2015. The key difference between the two is that the former flaunts polygonal design with glossy-glass like segments. It is said to feature around 500 tessellated triangles, giving crystal-like-effect on the cover. The latter features plain coloured smooth surface. Rest of the internal hardware remains same.

The new Zenfone Selfie perfectly encapsulates the creativity of the ASUS design team with the stunning diamond cut back fashioned to deliver a stylish and luxury experience for the consumers.

"Apart from the design, the smartphone also offers great performance levels with its 3GB RAM and Qualcomm Snapdragon 615 to match the users' performance needs," Peter Chang, region head – South Asia and country manager, ASUS India said in a statement.

The highlight of Zenfone Selfie is its front-camera. It boasts a 13mp camera with f/2.2, 24mm wide angle, 5-prism Largan lens, Toshiba 1/3.2-inch sensor, Dual LED real-tone flash, HDR and low-light selfie feature.

And on the back, Asus has incorporated an equally impressive 13mp camera with Laser auto-focus feature.

The new Asus Zenfone Selfie is available on Amazon India for Rs. 12,999 and it is said to hit brick-and-mortar stores in September.


The new Asus Zenfone Selfie will be up against the popular Xiaomi Remdi Note 3, LeEco 2, Lenovo K5 Note, Yu Yunicorn and Moto G4 Plus series, among others.

Key features of new Asus Zenfone Selfie:

Models New Zenfone Selfie
Display 5.5-inch full HD (1920x1080p) screen with TruVivid technology (direct bonded glass), Scratch Resistant Corning Glass with anti-fingerprint coating (Gorilla Glass 4 shield)
  • Pixel density: 403 ppi
OS Android 5.0 Lollipop with ZenUI
Processor Qualcomm Snapdragon 615 Series Octa-core (1.7GHz quad-core ARM Cortex A53 + 1.0GHz quad-core A53) CPU with Adreno 405 GPU
Storage capacity 32GB eMMC Flash
  • Main: 13.0-megapixel camera with Dual LED real-tone flash, 5-prism Largan lens, Toshiba 1/3.2-inch sensor, f/2.0, 28mm, laser autofocus, super HDR, low-light, beautification, selfie panorama, PixelMaster
  • Front: 13.0-megapixel camera with f/2.2, 24mm 88-degree wide angle (up to 140-degree for panorama) , 5-prism Largan lens, Toshiba 1/3.2-inch sensor Dual LED real-tone flash, HDR, low-light selfie, PixelMaster technology
Battery 3000 mAh Li-Polymer
Network 2G/3G/4G-LTE
Add-ons Dual-SIM (micro) slots (2G+4G-LTE), Bluetooth v4.0, Wi-Fi (802.11 b/g/n/ac), micro-USB, GPS, GLONASS & AGPS
Price Rs. 12,999/-