Buoyed by the tremendous success of iPhone sales in India, Apple has reportedly introduced another buy-back scheme, this time for the iPhone 4 (16GB) model.
Prospective buyers can trade in their old smartphones to get a discount close to ₹8,000, thereby reducing the MRP (Maximum Retail Price) of the 16GB iPhone 4 from ₹31,800 to ₹23,800.
The American company is also offering a six-months EMI scheme with an option of ₹3,967 as down payment.
A few months ago, Apple had offered similar incentives for 8GB iPhone 4 model (₹26,500) and iPhone 5 (16GB) with up to ₹7,000 cash back. Thanks to those creative marketing campaigns, Apple had reported that its iPhones sales rose to a staggering 400-percent in India.
The company also tried similar tactics with iPad tablets sales and also introduced 'Back to School' offers for Mac Book notebooks.
Key features of Apple iPhone 4:
| Model | Apple iPhone 4 |
| Display | 3.5-inch DVGA Retina display with 640x960p resolution, finger print resistant coat and mercury-free LED back-lit display |
| OS | Apple iOS update v6.1.3 available |
| Processor | ARM Cortex-A8 processor (chipset type: Apple A4) |
| GPU | PowerVR SGX535 graphics engine |
| RAM | 512MB DRAM |
| Storage Capacity | 16GB (non-expandable) |
| Camera | Main: 5.0-megapixel camera with LED flash support, illuminated sensor, 5x digital zoom, 720p HD video recording at 30 fpsFront: 0.3-megapixel VGA camera, 480p video recording at 30 fps |
| Battery | Li-Ion battery with 1,420 mAhTalk time: up to 14 hours
Stand by time: up to 300 hours |
| Network | 2G & 3G |
| Add-ons | Wi-Fi (802.11 b/g/n), Bluetooth v2.1 + EDR, A-GPS, EDGE |
| Dimensions | 115.2 x 58.6 x 9.3 mm |
| Weight | 137 g |
| Price | MRP: ₹31,800. Price lowered to ₹23,800 after discount. |
