Arsenal kit Lauching ceremony
Santi Cazorla, Mikel Arteta and Mathieu Flamini model Arsenal's new away, home and third kits for the 2014/15 seasonArsenal official website

Arsenal have unveiled their new kits for the 2014/15 season at Puma's Carnaby Street store on the river Thames in front of the London Eye.

The kits were revealed in a 20-metre-high water projection on the River Thames before Mikel Arteta, Mathieu Flamini and Santi Cazorla stunned the Arsenal supporters by appearing in the home, away and third kits respectively.

All the three kits were designed by Puma, keeping in mind Arsenal Football Club's core values - Future, Forever and Victorious.

While the home kit depicts the value "Forever", indicating the Gunners' traditional red-and-white stripes since 1933, the iconic yellow and navy blue away kit showcases the theme "Victorious", representing Arsenal's trophy laden years.

Finally, the blue and lime green third kit is a portrayal of the value "Future", symbolising the yearning for evolution and hard work that has motivated the club over the years.

Puma chief executive Bjorn Gulden, who was present during the unveiling of the new kits, expressed his delight at getting a chance to manufacture the Gunners' kit.

"This evening was a momentous occasion for PUMA, and one we have looked forward to for some time," Gulden said.

"Many people here have been working hard towards this moment and I'm sure Arsenal fans around the world will be excited by the kit designs, as well as the training and fanwear collections.

"It is a privilege working with Arsenal, not just because of the stature of the club but also the integrity of its people. I am absolutely sure this is the start of a long and prosperous relationship for both PUMA and Arsenal."

Meanwhile, Arteta pointed out that the Arsenal players are all really impressed with the new kits, especially after hearing the stories behind them.

"The new kits have really impressed the players, especially because of the story behind them, which is something felt by everyone at this club. Arsenal is special, and the creation of these kits is a wonderful way to acknowledge that. PUMA has done an excellent job with the design," Arteta said.