Appleโ€™s Rs 3 lakh foldable iPhone sells out on Blinkit in 5 minutes
Appleโ€™s Rs 3 lakh foldable iPhone sells out on Blinkit in 5 minutesTwitter

Apple's first foldable smartphone, the iPhone Duo, has witnessed an overwhelming response in India, with all units listed on quick-commerce platform Blinkit selling out within just five minutes of launch in Delhi-NCR. Priced at nearly Rs 3 lakh for the base model, the premium smartphone went on sale on Friday, October 23, highlighting the demand for Apple's latest flagship device.

Blinkit founder Albinder Dhindsa announced the development in a post on X, revealing that the platform launched the iPhone Duo at 8:15 am on Friday, exclusively for customers in Delhi-NCR. He said all available units were sold out within five minutes and added that the company was working to secure additional stock in the coming weeks.

However, Blinkit has not disclosed the number of units available during the initial sale. The quick sellout, therefore, does not establish the total number of phones sold or the overall demand across India.

Apple iPhone Duo price in India

The iPhone Duo is Apple's first foldable smartphone and its most expensive iPhone to date. The base variant, featuring 256GB of storage, is priced at Rs 2,99,900 in India. The smartphone is available in four storage configurations, with prices increasing significantly for higher-capacity models.

The 512GB variant costs Rs 3,24,900, while the 1TB model is priced at Rs 3,74,900. The top-end 2TB variant carries a price tag of Rs 4,49,900.

The device is available in Star White and Night Sky colour options. Its premium pricing places it in the ultra-premium smartphone segment, targeting customers willing to pay more for a foldable design and Apple's ecosystem.

Apple iPhone Duo features and specifications

The iPhone Duo features a foldable design that allows users to switch between a compact smartphone and a larger screen for multitasking, watching videos and other activities. It comes with a 5.4-inch outer display and a 7.6-inch inner display, offering a larger viewing area when unfolded.

The smartphone is powered by Apple's A20 Pro chip and features a titanium build. Its specifications include a dual rear-camera system, Touch ID, Wi-Fi 7 connectivity and an eSIM-only design. Apple also claims up to 31 hours of video playback.

The device's foldable form factor is expected to appeal to users looking for a combination of smartphone portability and a larger display experience. However, its high price makes it a premium purchase rather than a mainstream option.

Apple iPhone Duo demand rises ahead of launch

The Blinkit sellout follows reports that Apple's initial iPhone Duo inventory for the first week in India had been fully booked ahead of its official retail launch. Apple began accepting pre-orders on October 16, with its BKC store in Mumbai and Saket store in New Delhi reportedly recording strong booking numbers.

The response reflects interest among Apple customers who have been waiting for the company to enter the foldable smartphone segment. The device also enters a market where Samsung and other smartphone manufacturers have already established foldable offerings.

Industry analysts expect Apple's entry to bring greater attention to the foldable category, particularly among existing iPhone users and early adopters of premium technology.

Apple's Rs 3 lakh foldable iPhone sells out on Blinkit in 5 minutes
Apple's Rs 3 lakh foldable iPhone sells out on Blinkit in 5 minutesInsatgram

Blinkit expands its premium electronics offerings

Blinkit's sale of the iPhone Duo builds on its partnership with Apple, which began in September 2022. The quick-commerce platform has gradually expanded beyond groceries and household essentials to offer smartphones and other premium electronic products.

The platform has also listed devices such as the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12 and AirPods 5 in select markets.

With the iPhone Duo selling out within minutes, Blinkit's latest launch highlights how quick-commerce platforms are increasingly being used to purchase expensive electronic products. However, the company has yet to announce a specific restocking date or confirm when the foldable iPhone will become available on the platform in other cities.