Everybody will expect Apple to bring out something big for the iPhone's 10th anniversary next year, and more so because of the sluggish sale of its products of late.
Apple fans will expect the upcoming handset, which could be named iPhone 8 or iPhone 7s (name not confirmed), to have several upgrades over its predecessor, but not this.
It has now emerged that the Cupertino giant is likely to take a drastic leap that can change the display of its future iPhones completely.
Reports have claimed that Apple is planning to switch from LTPS to OLED (organic light-emitting diode) panels as seen in Samsung devices.
Tai Jeng-wu, President of Sharp, which supplies panels for iPhones, told students at Tatung University that Apple might switch to OLED panels for its future devices.
It comes at a time when the company is trying to revive the sales of its products by introducing new features.
"The iPhone has been evolving and now it is switching from LTPS (low-temperature poly-silicon) to OLED panels," Nikkei quoted Tai as saying.
"We don't know whether Apple's OLED iPhones will be a hit, but if Apple doesn't walk down this path and transform itself, there will be no innovation. It is a crisis but it is also an opportunity."
"We are now building a new [OLED] facility in Japan. We can make [OLED panels] in the US too," he said. "If our key customer demands us to manufacture in the US, is it possible for us not to do so?"
Tai didn't confirm when Apple might make the transition, but fans may like to believe that it will happen with the upcoming iPhone to be released in 2017. It was earlier reported that Apple had signed a three-year deal with Samsung to supply OLED panels for its future iPhones.
Nothing is confirmed at the moment but it is obvious that shifting to OLED will help Apple make thinner devices.