MacBook pro
Apple Puts out Ad for newly launched 13-inch MacBook Pro with Retina displayReuters

Apple Inc rolled out a video commercial for its recently launched 13-inch MacBook Pro with Retina display, reported AppleInsider.

The ad posted on the company website is more or less similar to the one showing Apple's 15-inch Retina MacBook Pro. The new 2-second ad titled "Colors" showcases the 13-inch MacBook Pro in striking colours with a black background. The ad highlights some of its features like Aperture and Final Cut Pro.

The prologue of the ad conveys its meaning using a simple and straight tone: "Introducing the new 13-inch MacBook Pro. With the stunning Retina display. For the pro in all of us."

The Cupertino firm took the wraps off its MacBook Pro on Tuesday at a press event in the US. The device is scheduled to start shipping in the next few days and will hit retail shelves with a starting price of $1,699.

"The 13-inch MacBook Pro is our most popular Mac, and today it gets completely reinvented with a new thin and light design, fast flash storage and a gorgeous Retina display," said Philip Schiller, Apple's senior vice president of worldwide marketing at the launch event.

The new MacBook Pro sports a 13.3-inch screen with 2,560 x 1,600 pixel resolution. The notebook is lighter and thinner than its predecessors and packs high tech features like Thunderbolt port, and full-size HDMI port. The device is available in two versions - one having a 2.5GHz dual-core Intel Core i5 processor with 500GB hard drive and the other having a 2.9GHz dual-core Intel Core i7 processor with 750GB.

"Based on 22-nm microarchitecture, Intel's third-generation dual-core processors house the processor, L3 cache, Intel HD Graphics 4000 processor, and fast 1600MHz memory controller on a single chip," claims Apple on its web store .

The notebook hosts connectivity features like Thunderbolt, USB 3.0 ports, HDMI, Wi-Fi and Bluetooth 4.0. The two base configurations of MacBook Pro are priced at $1,699 and $1,999.