Apple is strengthening its position in the global gadgets market with new techniques. After a successful final quarter last year to emerge as the largest smartphone company in the world, the tech giant is focusing on other product categories.
At the Spring Forward event on Monday, where the company launched its first wearable, Apple Watch, and a completely refreshed MacBook Pro, Apple made an important announcement with regard to its Apple TV.
The Cupertino-based tech giant extended a generous hand towards consumers by slashing the price of its Apple TV globally. Post this, Apple TV is priced effectively at Rs. 5,900, down from its usual Rs. 7,900 price tag in India. The price cut also applies to other countries; the television now costs $69 in the US, £59 in the UK and AU$109 in Australia. The new price is already in effect in India and online retailer Snapdeal is offering the media streaming device at the lowest price at Rs. 5,691.
The price cut does not make Apple TV much affordable when compared to Google's Chromecast dongle, which is available for just Rs. 2,999. But the pricy gadget has some features that Google's dongle doesn't.
The next generation streaming set top box can play latest movies from iTunes in Full HD resolution. You can also stream live cricket matches by subscribing to Willow TV. Apple TV brings services like Netflix and HBO Now aboard but only to select markets, which does not include India. But YouTube and Vimeo can bring a host of content to subscribers in the country.
Apple TV also has iCloud integration, which allows users to view all photos and videos in the big screen and AirPlay allows real time wireless streaming of content from iPhones and iPads to the television.