Apple on Wednesday announced its flagship product launch event for this year that will take place on September 7.

Called 'Far Out,' the event will showcase new iPhone 14 lineup, Watches and other products.

This will be an in-person event at Apple's Cupertino campus in the US, the company's first big event to take place since the two years of the pandemic.

Apple Event 2022
Apple Event 2022Apple

The tech giant will also stream the launch event online.

Easter egg on Apple event page

There's a hidden easter egg in the Apple event page. Go to Apple's website from your iPhone or iPad and tap the Apple logo on the event page. It opens AR screen, which will show a constellation forming Apple's logo. Similar to what Greg Joswiak, Apple's SVP, Marketing has shared below.

What to expect from Apple?

The next-generation iPhone 14, to be produced in India around two months after its China production, will see four models, a 6.1-inch iPhone 14, a new 6.7-inch iPhone 14, a 6.1-inch iPhone 14 Pro and a 6.7 iPhone 14 Pro Max, according to reports.

Apple's upcoming iPhone 14 base model is rumoured to cost $799, which is the same price as the iPhone 13.

The tech giant has likely discontinued the 5.4-inch iPhone mini this year.

Apple Card launch
Apple CEO Tim Cook

While the Pro models will be powered by the A16 Bionic chipset, the non-Pro models will retain the A15 chip.

The iPhone 14 Pro and iPhone 14 Pro Max will combine a circular hole-punch cutout and a pill-shaped cutout for their camera setup and Face ID functionality.

A recent report said that Samsung Display will be applying different grades of materials on the OLED panels it will manufacture for the upcoming iPhone 14 series depending on the model tiers.

It will use its latest and most advanced material set for the higher tier iPhone 14 models, while it will use its prior generation set for the lower tier ones. The move is being made to save costs.

The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology.

There are three Apple Watch models in the works, including the new Apple Watch Series 8, a refreshed Apple Watch SE, and an all-new Pro version that is expected to feature a larger body, updated design and a rugged build.

Meanwhile, a recent report said that the tech giant seems confident despite analysts' predictions and reportedly asked its suppliers to build at least 90 million next-generation iPhones.

In fact, Apple anticipates assembling 220 million iPhones in total for 2022.