Apple Inc's newly launched smartphones - iPhone 5S and iPhone 5C, have apparently not lived up to expectations with pre-orders for the devices said to be "disappointing", Reuters reported citing a source at a US wireless carrier.

Apple had launched the cheaper-range iPhone 5C along with the premier iPhone 5S last week (10 September) and opened the pre-order window on Friday (13 Sep). [How to Install iOS 7]

The frenzy surrounding Apple products has always been overwhelming in the past. Pre-orders for iPhone 5 crossed two million in just 24 hours, breaking the previous one-million record held by iPhone 4S. However, the new devices - iPhone 5S and iPhone 5C, seem to have received a cold response.

According to Reuters, the source who refused to be identified as Apple has not disclosed the sales figure of the new smartphones, said that the pre-orders of iPhone 5S and iPhone 5C are not as high as expected. Many analysts have come down heavily on Apple, saying that the new devices lacked innovation and were over-priced.

iPhone 5S and iPhone 5C may find less takers in price-sensitive markets like India and China.

The price of iPhone 5S will vary from $199 (₹12,700) for 16GB, $299 (₹19,000) for 32GB and $399 (₹25,500) for 64GB. They come with a two-year contract and will be made available in three colour options of gray, silver and gold. The unlocked 16GB model will be priced $649 (₹41,600), and the 64GB model for $849 (₹54,500).

The 16GB version of iPhone 5C will cost $99 (₹6,300) and the 32GB model for $199 (₹12,700) with contract. The device will come in five colours - blue, green, pink, yellow and white. Its price will be higher without contract with the 16GB variant expected to cost ₹35,200 ($549) and ₹41,600 ($649) for 32GB.

"Price point of iPhone 5c could be in the range of Rs 30,000-35,000, which will not be seen as a low-end product. Apple will have to calibrate the Indian market carefully for its launch," Jaideep Mehta, IDC India head, had earlier told PTI.

"iPhone 5c is not a mass phone. I think it will play in the high-end smartphone market," said Jaideep Ghosh, KPMG (India) Partner.

Both smartphones will be sold through four major US carriers - AT&T, Verizon, Sprint and T-Mobile. It will go on sale from 20 September in countries like US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, before making its way to 100 more countries including India by the end of the year.

Video of Apple's Launch of iPhone 5S and iPhone 5C:

iPhone 5s
Men sitting on folding chairs wait for selling new iPhone 5s, which will be on sale on September 20, in front of an Apple Store in TokyoReuters
iPhone 5S
Apple Inc just had a huge iPhone launch weekend in sales as the company reported it has sold 9 million units of the new iPhone 5S and the iPhone 5C. Apple did not break down the number of units sold per device but nevertheless, the company broke its iPhone weekend sales record and has surpassed analyst expectations.Reuters
iPhone 5C
The five colors of the new iPhone 5C are seen after Apple Inc's media event in CupertinoReuters
iPhone 5C
Australians beat Kiwis in using social media with their smartphones. Pip Elliot, general manager of Roy Morgan Research NZ, said this trend may change with the availability of new iPhone 5S and iPhone 5C in the coming weeks. Mr Elliot said it would be interesting to see if New Zealanders will be buying Apple Inc’s latest iPhone versions.Reuters