A man shows a photograph he took on his iPhone of an Apple store in Beijing June 6, 2012.Reuters

Apple Inc. is expected to announce its new iPhone or iPhone 5 tonight after months of speculation. Sadly, curiosity around the smartphone seems to have declined over the months, if the survey by Forbes magazine is anything to go by.

According to the Forbes survey, iPhone 5 'hotness' has dropped drastically over the last few months. Its August 2012 survey "Hot or Not?" revealed that 33.9 percent thinks it's 'Hot' while 66.1 percent thinks it's 'Not'. It's a 33 percent drop in hotness over the last one year, as the August 2011 survey revealed that 50.7 percent felt the heat. 

On a positive note, youngsters seem to think iPhone 5 is hot. Around 56 percent of people belonging to 18-24 age group think the 2012 rumours to be hot, as compared to 45.7 percent of those who fall in the 25-34 age bracket, the survey said.

Analysts said Apple is looking increasingly defensive as Samsung Electronics and other rivals were the first to market phones that sport bigger screens or run on faster wireless networks, reported Reuters.

"They have been in the crosshairs of a lot of companies for a long, long time," Sterne Agee analyst Shaw Wu said. "They were the upstarts before. Now they are more in a defensive role."

According to rumours, iPhone 5 will feature a 4-inch Retina display, an A5X Variant chip, 1GB RAM, iOS 6, 4G LTE technology, Near Field Communication (NFC) technology, improved Siri, liquidmetal casing, an 8-megapixel (or even higher) rear camera, a 2-megapixel front-facing camera for video chatting and a much-improved battery life.

Pricedekho.com reported that iPhone 5 would arrive India either in October or November and is expected to be priced ₹45,000 approximately.