It's time. Apple is holding its next big event, dubbed "Wonderlust", on September 12 at Apple Park in Cupertino, California, to launch the iPhone 15 series, iOS 17, Apple Watch, and other products. As usual, there's high anticipation and excitement for the new-generation of iPhones. If rumours are to be believed, there won't be any flashy upgrades, but some meaningful changes will make things exciting.

In this live blog, we'll bring you all the latest updates about everything Apple announces at its celebrated event.

Note: All live updates from the event will appear below, and the page refreshes automatically. You can also watch the event live on Apple's official website. The live-stream is also embedded below:

LIVE UPDATES:

One more thing? No.

Tim Cook is concluding the event. Talking about all the products today, he thanks everyone for joining in. 

Watch our space for more in-depth coverage on all the products launched today. 

iPhone 15 Pro features and pricing

Here's a look at the iPhone 15 Pro key features:

iPhone 15 Pro features

Here goes the pricing:

iPhone 15 Pro: starts at $999
iPhone 15 Pro Max: starts at $$1,199

$1,199

Pre-orders from Friday.

iPhone 15 Pro, 15 Pro Max cameras

iPhone 15 Pro is touted to have the best camera system yet. The main camera is a 48MP with more focal lengths and improved low light performance.

The new default resolution is 24MP. Shooting is possible in 24 MM, 28 MM and 35MM focal lengths. The portrait upgrades are same as iPhone 15, but the results are bound to be better here. The samples shown here are incredible again, with nice bokeh, excellent depth and dynamic range. 

The secondary lens is a 12MP 5x telephoto camera with 120mm focal length and f/2.8 aperture. 

iPhone 15 Pro camera

There is an anti reflective coating, which improve night mode and support for macro photography. There are now seven zoom levels. 

As for videos, ProRes can now record at 4K 60 fps for the first time. With USB-C at USB 3.0 speeds, transferring huge ProRAW files will be easy. 

iPhone 15 Pro can record Spatial Video. This is huge and binds the Vision Pro. 

iPhone 15 Pro and iPhone 15 Pro Max

Tim Cook introduces the Pro iPhones - iPhone 15 Pro and iPhone 15 Pro Max.

This is huge. The iPhone 15 Pro series gets titanium design. Looks stunning in images. Can't wait to get hands-on. 

iPhone 15 Pro

 iPhone 15 Pro series is lighter, and has thinnest borders. Grade 5 titanium is used for the iPhone 15 Pro-series to achieve the strenght and lightweight design. It's lighter than stainless steel. It's the same material as that used on the Mars rover.

iPhone 15 Pro colours

iPhone 15 Pro is made from 100 percent recycled aluminium. The new construction lets you more easily replace the back glass if it's broken.

Like we predicted, the Ring/Silent switch is gone, replaced with an action button. Does a whole lot of things. It's kinda cool. 

You have the option to press it for mode switching. Furthermore, it can be utilized to initiate tasks such as recording a voice memo, accessing your camera, or activating a preferred accessibility feature.

iPhone 15 Pro is powered by A17 Pro chip. It is industry-first 3nm chip. It has 19 billion transistors, all of which are used to improve performance and efficiency. The chip has 4 efficiency cores and 2 performance cores.

iPhone 15 Pro
USB Type-C confirmed for iPhone 15-series
iPhone 15 features

USB Type-C confirmed for iPhone 15-series. Now, the same cable can charge Mac, iPad, AirPods Pro. iPhone 15 also has MagSafe and supports Qi 2 charging.

Didn't expect the USB Type-C for iPhone 15, but a huge welcome. iPhone 15 starts at $799, iPhone 15 Plus starts at $899.

iPhone 15 pricing
Apple iPhone 15 performance and connectivity
iPhone 15

The iPhone 15 boasts Apple's second-generation UWB chip, significantly expanding its range by a factor of two. This enhanced UWB feature proves invaluable in locating your friends when you find yourselves separated in crowded environments.

Recognizing that sometimes a phone call remains the most effective means of communication, the iPhone 15 employs an advanced machine learning model that places emphasis on your voice, as explained by Teoman. Additionally, users have the option to activate a voice isolation mode in noisy surroundings, effectively reducing background noise to a minimum.

Emergency SOS via Satellite and Find My have expanded to fourteen countries since launch. India is not listed. 

iPhone 15 is here - with Dynamic Island
iPhone 15

Apple has finally launched the iPhone 15. Much like the rumours predicted, the iPhone 15 comes with Dyanmic Island, which was reserved for iPhone 14 Pro series last year. 

The iPhone 15 gets Super Retina XDR display with Dolby Vision. Peak HDR brightness going up to 1,600 nits. Peak outdoor brightness goes up to 2,000 nits.

The iPhone 15 comes in two sizes, 6.1 and 6.7 inches. It comes in five colours.

iPhone 15 has water and dust resistance, not fully water or dust proof. It has a Ceramic Shield to protect its screen. Speaking of sustainability, iPhone 15's enclosure uses 75 percent recycled aluminum, and 100 percent recycled cobalt in the battery.

Coming to the camera, the iPhone 15's main camera is 48 megapixels, with a 26mm focal length, 2-micron quad pixel sensor and 100 percent Focus pixels. There is software telephoto mode that allows for 2x zoom with optical quality. The camera also offers continuous zoom.

Second camera in iPhone 15

 Portraits are getting a whole lot better with iPhone 15. The rich depth map creates "beautiful bokeh effect". The bokeh effects sound cool. A must try, indeed. Can't wait. The samples shown by Apple are naturally fantastic. 

Finally, low-light performance also gets better with iPhone 15, Apple says.

iPhone 15 camera
Apple Watch S9: Key features and pricing

Key features of Apple Watch Series 9:

Apple Watch S9

Pricing for these Apple watches begins at $249 for the Watch SE, $399 for the Series 9, and $799 for the Ultra 2. Pre-orders for all models are now open, and they are set to be available in stores starting on September 22.

Apple Watch Ultra 2 is here
Apple Watch Ultra 2
Watch Ultra 2

After Series 9, Apple launches Apple Watch Ultra 2, which share similarities with the Series 9, such as UWB location tracking. Notably, the Ultra 2's display is capable of achieving up to an impressive 3,000 nits, and it introduces novel watch faces like "Modular Ultra" to maximize the utilization of its expansive screen, providing users with a wealth of information at just a glance.

Moreover, the Ultra 2 incorporates a convenient automatic Night Mode activation mechanism that responds to ambient light levels. Furthermore, this smartwatch benefits from new cycling workout features, courtesy of watchOS 10, making these enhancements available beyond Apple's largest smartwatch.

Additionally, the Ultra 2 extends its capabilities with an expanded altitude range, and it also supports the innovative Double Tap gesture, ensuring a comprehensive and feature-rich experience for its users.

Apple 2030 goal of becoming net carbon neutral across its entire business by 2030
Apple Park, renewable energy,
Apple's new headquarters in Cupertino is powered by 100 percent renewable energy,Apple Press Kit

To achieve its Apple 2030 goal of becoming net carbon neutral across its entire business by 2030, the company has taken significant steps to reduce CO2 emissions from the three primary sources associated with the Apple Watch Series 9.

Apple has been actively investing in renewable energy since 2015, marking a crucial milestone in their sustainability efforts. Notably, starting this year, the entire manufacturing process of Apple Watch is powered by 100 percent clean electricity.

The company is now providing a comprehensive update on its "Apple 2030" initiative, a strategic plan designed to attain carbon neutrality across its entire business within the next decade. This commitment reflects Apple's dedication to minimizing its environmental impact and fostering a sustainable future.

A fresh logo adorned with a circular arrangement of green leaves serves as a clear indicator that a product has achieved carbon neutrality.

In line with this commitment, Apple has introduced a novel material known as FineWoven. This innovative material boasts a substantially smaller carbon footprint when compared to traditional leather, as highlighted by Williams.

Apple

Apple worked with Nike to make new sport bands that use repurposed materials, new watch face too. 

Apple's sustainability efforts

An interesting skit to demonstrate sustainability efforts by Apple is being played. "Mother Nature" is played by Octavia Spencer, who is grilling Apple employees about Corporate Social Responsibility. Tim Cook assures "mother nature" that all iPhones will have a net zero climate impact by 2030. 

Quite an engaging presentation to keep viewers engaged about sustainability. Every joke has landed so well, and message well received. 

By 2030, all iPhones will have a net zero climate impact.
Apple Watch Series 9 is here
Jeff Williams - COO - takes over from Tim
Jeff Williams - COO - takes over from Tim

Jeff Williams - COO - takes over from Tim Cook to introduce the new Apple Watch - the Series 9. Deidre Caldbeck is now explaining the features. 

Apple Watch Series 9 will be available in various colours, including Starlight, Pink and Product (Red).

Apple Watch S9
Apple Watch S9

Apple Watch S9 key features:

  • Double Tap controls look pretty cool and practical. Stop timer, play/pause music, snooze an alarm and more with just simple gestures. Availability next month onwards.
  • Supports new gesture with your watch hand; tap your index finger and thumb together twice to answer/end calls
  • New Retina display gets up to 2,000 nits bright
  • All-new S9 SiP
  • Four-core Neural Engine to process AI tasks twice as fast
  • All-day battery life
  • 30 percent faster GPU
  • Support for Siri Health queries
  • Interacts with nearby objects
  • Namedrop works with watchOS 10
  • Second-gen UWB chip allows precision object location of other devices with UWB
Tim Cook takes the stage
Tim Cook is on stage, addressing the audience and setting the stage for what's to come.
Tim Cook is on stage, addressing the audience and setting the stage for what's to come.

Tim Cook is on stage, addressing the audience and setting the stage for what's to come. Cook confirms new iPhones and Apple Watches are coming. But first, Cook is talking about the MacBooks, Macs, and Apple Vision Pro launched earlier this year. 

Apple Event begins...
Apple ad
Apple ad

The event has just begun! Excitement is in the air as we await the big reveal. Apple starts with an ad, showcasing all of its existing products and its ecosystem is part of people's lives. Apple puts together people's experiences and how Apple Watch has touched their lives. 

#AppleEvent commentary live | IBT
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Join us as we bring you real-time updates, insights, and details about the highly anticipated iPhone 15 series. Stay tuned for the latest announcements, features, and more.

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Apple Event commences shortly; the stage is set
iPhone 14 Pro get Always-on Display, 48MP camera, Dynamic Island and more [top features]
iPhone 14 Pro seriesApple

The stage is set for the Apple's "Wonderlust" event, where it is going to be launching a host of new products, ranging from the latest and much-anticipated iPhone 15-series, new AirPods, Apple Watch Series 9. There are no surprise announcements expected, but there's always room for "one more thing".

The new iPhones will also run the latest iOS 17, which has been the talk of the town for its incredible features ever since it was unvieled at this year's WWDC. Apple will also rollout iPadOS 17 and watchOS 10 post this event, ending the beta phase for its annual software update.

What are you most excited about?

Have you tried the new "like" animation on X?
X Adds Unique Animation To 'Like' Button For Apple's Event
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Elon Musk-run has added a unique animation to the "like" button for Apple's mega event -- Wonderlust, which will take place later on Tuesday.

For the first time ever, Apple to sell 'Make in India' iPhones on first day of global sale
tim cook

Apple is all set to sell 'Make in India' iPhone 15 on the first day of its global sales, within the country as well as export to a few other markets sooner than ever before, reliable sources said on Tuesday.

The new iPhone 15 series was likely to go on sale in the days or weeks following the launch on Tuesday (US time).

According to sources, a small set of 'Make in India' iPhone 15 units is set to be exported to other countries within a short span of time from its global launch.

Read more: Apple to sell 'Make in India' iPhones on first day of global sale for the first time

What to expect from iPhone 15 Pro-series
iphone pro 15
iphone pro 15IANS

In anticipation of the upcoming Apple event scheduled for September 12, 2023, here is a list of rumored features:

USB-C Support: Rumors suggest the inclusion of USB-C connectivity, a feature long-awaited by users.

Periscope Telephoto Camera: An anticipated addition is a periscope-style telephoto camera lens, potentially offering optical zoom capabilities.

iOS 17: The event may unveil iOS 17 with new features and enhancements.

Titanium Frame: Apple is rumored to introduce a titanium frame, making the iPhone 15 tougher and lighter.

Action Button Customization: The device might include an action button with customizable functions for user convenience.

A17 Bionic Chip: Expectations include the use of the A17 Bionic chip for improved performance.

Wi-Fi 6E Support: The iPhone 15 may support Wi-Fi 6E, offering enhanced connectivity.

Camera Upgrades: The event might showcase camera upgrades, including a stacked sensor for improved low-light performance and dynamic range.

Color Options: While some reports suggest muted color options, there is hope for more vibrant choices.

Other Improvements: Additional features could encompass ultra-thin curved bezels, increased RAM, and a more repairable design.