TVS Motor Company has roped in the Big B of Bollywood, Amitabh Bachchan, as brand ambassador for TVS Jupiter scooter. Bachchan will be associated with the Chennai-based automobile manufacturer as 'Brand Philosophy Evangelist' for TVS Jupiter, said a company statement.

As part of the association, the first TVS Jupiter TVC with Amitabh Bachchan has been completed eyeing the potential for increased sales during the festive season. The campaign has been directed by "Piku", "Madras Café" director Shoojit Sircar.

"It is an honour to associate with TVS Motors, especially, with its flagship Scooter brand the TVS Jupiter. I felt very welcome, and at home here. While we are working on some very exciting things, the first campaign is looking very good and I am sure will be liked. I look forward to a fulfilling association with the brand. To all members of the TVS Jupiter family, I would like to convey my warm greetings for very happy and prosperous festive season," said the "Paa", "Sholay" actor Amitabh Bachchan.

The Jupiter has been a successful scooter model for TVS and is powered by single-cylinder 109.7cc engine that develops 7.85bhp at 7,500rpm and 8Nm at 5,500rpm mated to CVT gearbox. The scooter is available in standard and ZX variants priced at Rs 47,989 and Rs 50,012 ex-showroom Delhi, respectively.