Amazon Kindle Fire
Amazon CEO Jeff Bezos holds up the new Kindle Fire at a news conference during the launch of Amazon's new tablets in New York, September 28, 2011.Reuters

Amazon Inc sent out invitations to media fraternities for a press conference on Sept 6 at the Barker Hangar in Santa Monica, California, giving rise to speculations that the online retail giant may unveil the latest version of the Kindle Fire Tablet at the event.

The world's biggest online retailer didn't provide a hint as to what the event might be. The invite simply said "Please join us for an Amazon press conference."

The anticipatory launch of the 10-inch tablet, dubbed Kindle Fire 2, had been doing rounds on the tech sphere for the past few months. It was initially said that the device would hit stores in November, but now with the announcement of the Sept 6 press conference it's quite expected that the new Kindle Fire will hit the tablet market in the next few weeks.

At the same time, the tech world is also expecting the roll out of a front-lit Kindle eReader, which would call for direct competition with Barnes & Noble's Nook Simple Touch.

Amazon's decision to inform the media just a few days before the Apple event on Sept 12 has sharpened speculations further, with Apple likely to release its fifth iteration of the iPhone at its own event. Besides this, it's also expected that mobile giants Nokia and Motorola will show off their new devices in September. With all these announcements and launches September is certainly going to be a busy month.

Amazon's current Kindle Fire, which was released last September, has Google Nexus 7 as a daunting competitor in its list. Now with a revamped Kindle Fire on the way, Apple's popular iPad 3 is also expected to face the heat in the competition.