Ajith's "Yennai Arindhaal" trailer has taken his fans by storm. The video clip was released as a New Year treat and has become a big hit among Kollywood audience.

Yennai Arindhaal
Yennai ArindhaalTwitter/Sony Music South

The trailer of "Yennai Arindhaal" was released on the midnight of 31 December. Within 48 hours, it has been viewed above 21 lakh times, a record for any Ajith movie.

What's impressive is the number of likes that the video has got on the official YouTube page; at 52,000+ likes, it is an achievement that is difficult even for Bollywood films. 

The credit for such a stupendous response should go to Ajith Kumar's fans, who have spared no effort to promote the video and ensure that it becomes the talk of the town on social media platforms.

Gautham Menon with his team have come out with a simple, yet superb trailer of "Yennai Arindhaal". The video clip hits the bull's eye and raises expectations from the Tamil movie.

Though Ajith is shown in different avatars, it is his intense look that has won the hearts of his fans. Trisha and Anushka Shetty too are impressive with their limited presence along with Arul Vijay.

However, the "Yennai Arindhaal" trailer has a daunting task of breaking the record of Vikram's "I", which got 95+ lakh hits on YouTube. The biggest advantage for Vikram's movie was that it could attract Telugu and Hindi audiences also.

On the other hand, "Yennai Arindhaal" is restricted to the Tamil audience. Nonetheless, the number of hits that Ajith's trailer has got is no mean achievement.  Meanwhile, the audio of the movie has also got positive response from the audience.

The movie is directed by Gautham Menon and produced by AM Rathnam. It will hit the screens on 29 January.