Ajith-Arya (Screenshot from official teaser/YouTube)
Ajith-Arya (Screenshot from official teaser/YouTube)Screenshot from official tease

Here is good news for Ajith fans. The theatrical rights of "Arrambam" for Coimbatore, Tiruppur, Ooty and Erode areas have been sold for a whopping undisclosed amount. 

Cosmo Pictures has acquired the theatrical rights for these areas from "Arrambam" producer AM Rathnam. Confirming the news, senior film journalist Sreedhar Pillai tweeted, "#Arrambam - TN 1st area sale - Coimbatore sold by producer 2 leading distributor Cosmo Shiva, 4 a whopping amount." 

This is the highest ever paid for a Ajith film till date. "Arrambam" price value has crossed the amount paid for the recent releases - Vijay's "Thalaivaa" and Suriya's "Singam 2." Only Rajinikanth's Endhrian ("Robot"), which was purchased for a record price in the aforementioned areas, is ahead of "Arrambam", Cosmo Pictures' Shiva told Behindwoods. [Also Read: 'Arrambam', 'All in All Azhagu Raja', 'Ivan Vera Mathiri' in Diwali Race?]

Directed by Vishnu Vardhan, "Arrambam" boasts of a multi-star cast including Ajith, Arya, Nayanthara,Taapsee Pannu and Rana Daggubati.

Expectations from the film have skyrocketed, thanks to Ajith's star power. Moreover, the combination of Ajith-Vishnu Vardhan is sought-after by the fans following the success of their 2007-release "Billa."

"Arrambam" is a fast-paced, action-drama film that will impress Ajith fans, according to the director. The shooting of the film is on the verge of completion and the unit will begin post-production work and the audio launch after the final shooting schedule. Yuvan Shankar Raja, whose 100th album "Biriyani" was launched recently, is working on the soundtrack of "Arrambam."

The trailer of the film is expected to be released along with the audio. Speculations are rife that the music launch might take place during the auspicious occasion of Vinayaga Chaturthi, on 9 September. There is no clear information on the film's release date as well.

"Arrambam" might hit the screens on Diwali, a festival that has proved lucky for Ajith as some of his past releases, including "Villain" and "Varalaru" turned into big hits. However, an official confirmation on the release date is yet to be received from the makers.