Fairness products are very common in India and several celebrities including Shah Rukh Khan, Shahid Kapoor, Hrithik Roshan, Kareena Kapoor Khan, Sonam Kapoor and Yami Gautam, among others endorse them.
Hrithik, who is busy shooting for his upcoming historic film "Mohenjo Daro", will soon be seen endorsing a fairness face wash for men by one of India's leading FMCG companies.
Meanwhile, there are many other B-town celebs, including Randeep Hooda, Kangana Ranaut, Ranbir Kapoor and others who have said no to endorsing fairness products.
Check out the list of Bollywood celebs who have turned down offers to endorse beauty products:
Aishwarya Rai Bachchan
The gorgeous actress has recently refused to be the face of a beauty product of a global cosmetic company and a source close to the actress said that she endorses products only if she believes in them. However, long ago, the actress had endorsed the "Fair and Lovely" brand.
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Last year, the "Highway" actor turned down an offer to endorse a fairness cream as he doesn't believe in the idea of fair skin. Even though he was offered a huge sum, he refused saying these advertisements are discriminatory.
The "Yeh Jawaani Hai Deewani" actor also turned down an offer to endorse a fairness cream brand in 2011 as he felt strongly against it.
The "Queen" actress refused a ₹2 crore offer of a fairness brand in 2013. "Ever since I was a kid, I have never understood the concept of fairness. Especially, in such a case, as a celebrity, what kind of an example would I be setting for younger people? I have no regrets about turning this offer down. As a public figure, I have responsibilities," said Kangana, according to Pinkvilla.
Upen, who recently participated in the controversial reality show "Bigg Boss 8", also turned down an offer by a fairness product brand and said that the obsession with fair skin in India should be discouraged. "For me, I believe in loving yourself just the way you are. Dusky, dark or wheatish, you are perfect," said Upen, according to the Hans India.
Swara Bhaskar, who will next be seen in Salman Khan starrer "Prem Ratan Dhan Payo", also said no to a skin lightening product endorsement in February 2015. She claimed that such products are the seeds of racism and should be discouraged.
Nandita, who is often referred to as having a "dusky" complexion, has also said no to endorsing beauty products.