In what comes as a relief and attraction for Airtel users, Bharti Aitel has come out with new plans for its 4G services starting at a monthly rental of ₹450, slashing it by 31 percent. It has also increased data allowance for the network's customers.

The telecom operator hopes to rope in a bigger customer base with the announcement of all new plans for Airtel 4G services in Pune, Kolkata, Bangalore and Chandigarh. Recently, it was reported that Vodafone and Idea have been benefitting from the cancellation of licences of small companies due to the 2G scam.

Also, telecom operators have been on a cut throat spree of reducing their tariffs in certain metro circles. Triggering from Vodafone's 80 percent cut down of its 2G tariff, Airtel did not flinch and slashed its 2G prices by 90 percent for pre-paid customers.

The ongoing 'customer war' has not ended yet. All the telecom operators were nudged by the telecom regulator TRAI when it capped the upper limit on national roaming last week.

In the current plans for ₹450,₹650 and ₹750, Airtel offers data quota (GBs) at rents similar to 3G plans. And after that the plan starting from ₹999 offers data benefits at ₹100 per GB.

Customers who opt for ₹999 or above plans will enjoy free access to a movie library with 1,000 movies and about 100 games by BigFlix and Indiagames.