Akshay Kumar
PR Handout

With hundreds of fans cheering on, Bollywood's Khatron Ke Khiladi and Honda's brand Ambassador Akshay Kumar today took the FUN World of Honda 2Wheelers India by storm at the Auto Expo 2018.

Welcoming Akshay to the Honda 2Wheelers Pavilion and talking about Honda's latest X-Blade motorcycle, Mr. Minoru Kato, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, "Honda family welcomes Akshay Kumar to our pavilion. Akshay is not just a brand ambassador for Honda 2Wheelers, but with his own set of Honda two-wheels, he is a loved member of our growing Honda family which is now 34 million strong."

While his die-hard fans thronged the stage, Akshay Kumar went a step further and took the opportunity to spearhead Honda's latest road safety campaign #HelmetOnLifeOn.

Taking the message of #HelmetOnLifeOn to his fans, Akshay Kumar - Honda's brand ambassador said, "Every Valentine we talk about expressing love. If you really love someone, then this Valentine, gift your loved ones safety on road. I am happy to be associated with Honda 2Wheelers India for the #HelmetOnLifeOn campaign. My message to fans is please tell your loved ones to wear a helmet at all times while riding a two-wheeler. Kyonki Helmet On toh Life On."

Akshay Kumar

Talking on Honda's strong connect with Akshay Kumar and the new sporty motorcycle X-Blade, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing Honda Motorcycle & Scooter India Pvt. Ltd. said, "When it comes to thrill, adventure, and style; there is no other like Akshay Kumar. And matching the stride of India's asli khiladi and his fans is Honda's latest 160cc sporty motorcycle X-Blade – the perfect set of wheels for the young trendsetters of today. Honda's recently launched X-Blade, with leading segment first features, will transform the way Young India rides in future."

The national level campaign #HelmetOnLifeOn is spearheaded by Honda's road safety vertical. Honda will start this campaign from its 13 Traffic Training Parks across India and will expand this to more cities through mega safety events later on.