The terrific trio of Chiranjeevi, Nagarjuna and Sachin Tendulkar have reunited again to invest in sports. Already co-owners of Indian Super League side Kerala Blasters, they have invested this time in Premier Badminton League (PBL) side, Bengaluru Blasters.
The 'Blasters' tag is ever present whenever Indian cricket legend Tendulkar comes aboard any particular sports team -- be it in football, cricket or badminton.
PBL 2017 is scheduled for a January 1 start next year. It will be a 15-day league taking place across state-of-the-art stadiums in India, including Hyderabad, Bengaluru, Mumbai, Chennai, New Delhi and Lucknow. The Bengaluru Blasters franchisee boast of big names Ashwini Ponnappa and Viktor Axelsen.
The chief advisor of the Premier Badminton League is Pullela Gopichand, also the Indian badminton national coach.
"Badminton is the epitome of fitness, flexibility, agility and skill and its adoption will contribute to India's path to fitness. I'm excited to be part of Bengaluru Blasters team and wish them the very best for the upcoming season," mentioned Tendulkar to the media in Bengaluru.
Besides Chiranjeevi, Nagarjuna and Tendulkar, Allu Aravind and Nimmagadda Prasad also hold stakes in the badminton franchisee.
"Sachin, Chiranjeevi, Akkineni Nagarjuna and Allu Aravind, besides myself - we all of us have formed a consortium and invested in Bengaluru Blasters," team co-owner and businessman Nimmagadda Prasad said.
"When it comes sport, every entrepreneur faces this challenge. Let me tell you, sir, this is not a venture for making profits, but to raise the standards of badminton in India," he added.