Chiyaan Vikram's "I" seems to have unsettled many big South movies, which were meant for Pongal release, forcing some producers to change their release plans. First it was "Yennai Arindhaal" and now it is Telugu movie "Gopala Gopala".

Originally, about five to eight South movies were planned for Pongal release, but many have been force to back out due to Vikram's "I". Ajith's "Yennai Arindhaal" and Sivakarthikeyan's "Kakki Sattai" changed their release plans a few days ago.

Pawan Kalyan's "Gopala Gopala" is the latest movie, which is reportedly facing the heat from Vikram's "I". It is because Vikram's movie is not only the most-awaited by Tamil movie buffs, but also Telugu cinegoers.

Vikram's 'I' Effect: 'Gopala Gopala' Release Date Advanced
A collage of "I" and "Gopala Gopala".IB Times India

"Gopala Gopala" was planned for Pongal release but the makers of the movie have now advanced the release date to 10 January. This will help the Telugu movie to have a wide release and make good business before Vikram's movie hits the screens for Sankranthi festival.

The Pawan Kalyan and Venkatesh starrer is a Telugu remake of Bollywood movie "Oh My God", which featured Akshay Kumar and Paresh Rawal in lead roles. Vikram's movie is an original one made by Shankar, whose films have often done well in Andhra Pradesh and Telangana.

The trailer and the promotional materials of "I" have raised expectations of the audience across south India. The makers of "Gopala Gopala" have possibly sensed the pulse of the audience.

Not to forget, Vikram has a good market in Andhra Pradesh and Telangana regions and this too  could have impacted "Gopala Gopala" had it clashed with "I". After considering all these factors, the makers of "Gopala Gopala" have apparently changed their release plan.

"I" is a mega-budget movie produced by Aascar Ravichandran. Amy Jackson is the female lead in the multi-lingual flick.