The teaser of "Ae Dil Hai Mushkil" crossed eight million views on YouTube and Facebook combined within just 24 hours of its release. While the film's teaser has been trending on Twitter since Tuesday, fans of Ajay Devgn have alleged that the trends are paid to castaway "Shivaay."
On one side, #8millionADHM has been trending on Twitter, and on other, fans of Ajay, who have been waiting for "Shivaay," have set another trend on the micro-blogging site as "Dirty game by Karan Johar."
Several "AJ" fans have been sharing screenshots of tweets from certain handles, which first gave negative response on the teaser of "Ae Dil Hai Mushkil," and then began talking positively about the Karan Johar film.
The angry supporters of "Shivaay" have been alleging that Karan, who happens to be the director of "Ae Dil Hai Mushkil," have paid certain Twitter handle owners, with good number of followers, to set the film trending with repeated tweets and shares of the teaser.
The teaser of "Ae Dil Hai Mushkil," starring Ranbir Kapoor, Aishwarya Rai Bachchan, Anushka Sharma and Fawad Khan, was released on Tuesday morning. Soon, a number of trends were set on Twitter with different hashtags - some of them praising the teaser and some criticising the same.
Hours after the teaser was released, #AeDilHaiBombayVelvet was trending on Twitter. Later, #MostLovedADHMTeaser started trending and then again #AeHitHaiMushkil became one of the top trends.
Some of the Twitter handles, with good number of followers, have tweeted both positively as well as negatively, suggesting that most of the trends were paid. International Business Times, India tried to contact Dharma Productions, but there was no one available to speak.
The entire fuss is about the box office clash that Karan's "Ae Dil Hai Mushkil" and Ajay's "Shivaay" are slated to face on Oct. 28. However, the clash apparently has turned ugly now. While the teaser of "Ae Dil Hai Muskhil" has created hullaballoo on Twitter, it will be interesting to see what the trailer of the film would do.