In this age of social networking, Twitter, Facebook and Instagram have become the voice of the celebrities, through which they interact with their fans and share news regarding their latest releases.
It has also become a platform to promote the upcoming films, with special pages opened to share the details regarding the films to the fans. These days, the film's teaser, songs and trailer are also released initially on social networking pages and Whatsapp has also become a platform for marketing the films.
Happy New Year
Shah Rukh Khan's "Happy New Year" was the first Bollywood film to release its trailer through the free messaging app - Whatsapp. The fans were asked to post their mobile numbers on the official Twitter and Facebook pages of the film, to which SRK, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood, Vivaan Shah and Farah Khan sent the trailer personally.
Even Aamir Khan released the posters of "PK", featuring Anushka Sharma, on Whatsapp, following the footsteps of his arch-rival Shah Rukh, by asking the fans to create a group of 10 members or more and add "PK" number.
The makers of Arjun Kapoor and Sonakshi Sinha starrer "Tevar" came up with an innovative technique to promote the film. The official Twitter handle of the film shared a link, which asked the fans to open their Facebook page, where the users saw the lead actors commenting on their profile page, cover picture, display picture.
Hrithik Roshan-Katrina Kaif starrer "Bang Bang" also had a unique marketing idea. "Krissh 3" actor came up with the #BangBangDare, where he asked his B-town colleagues to take up some challenging tasks via Twitter.
He even asked the contestants of Salman Khan's reality show "Bigg Boss 8" to do some death-defying stunts, when he visited the house to promote the film. Ranveer Singh, Aamir, Priyanka Chopra and Sonam Kapoor also accomplised Hrithik's Bangbang dare.
Even an official game with the name Bang Bang was released on Google Play Store, where users were able to control Hrithik and Katrina in varied missions from hand-to-hand combat, shooting and racing.
Not just Bollywood, even Malayalam film industry tried to follow the marketing strategy of King Khan. The first song of Mammootty's "Varsham" was released on the messaging app to ten selected fans who posted their number on the superstar's Facebook page.