Sivakarthikeyan's "Varuthapadatha Valibar Sangam" (VVS) is maintaining its success streak at the domestic box office.
The comedy caper earned a total of over ₹6 crore in the first two days of its release. "#VVS - Saturday Sep 7- Rs 3.10 Cr Net (approx). Good. Total = 3.55+3.10 = Rs 6.65 Cr. Very Good," senior film journalist Sreedhar Pillai tweeted.
"VVS" (The society of happy youngsters) maintained its momentum and performed well on Sunday (8 September) as well, raking in approximately ₹3.60 crore nett. The film's total collections during the first weekend (6-8 September) were pegged at ₹10.25 crore. As Monday (9 September) was a state-wide holiday, the business of "VVS" is expected to have picked up.
Despite lacking a good story, "VVS" has done good business thanks to its entertainment quotient. Word of mouth was strong for the film and has worked in its favour. The film had a big solo release in more than 350 screens in Tamil Nadu. Positive reviews, good marketing strategies, promotional activities and perfect release time are some of the main factors that have helped the film to get a rocking start.
The Siva-starrer is going rocky-steady and is expected to be another hit for the actor. There are no big releases this Friday (13 September) and "VVS" is likely to dominate the screens. The film is expected to mint good collections in its first week.
With three back-to-back hits - "Kedi Billa Killadi Ranga", "Ethir Neechal" and "Varuthapatha Valibar Sangam" - Sivakarthikeyan is slowly moving towards the top league. This year (2013) has proved to be a good one for Siva as all his three hit films released within a gap of few months.
The TV anchor-turned-actor will be next seen in "Maan Karate" (Deer Karate), a Tamil fantasy film directed by Thirukumaran, a former associate of AR Murugadoss. The film has Hansika Motwani as the female lead. Vidyut Jamwal of "Thuppakki" fame will be seen in a pivotal role.