New Delhi based fashion designer Manish Arora, who showcased his creation in the Paris Fashion Week, said that he has a strong individual style.
Speaking to Reuters, Manish said: "I guess what people like about my work is that I have a very strong individual style. That's what works for me."
Manish who launched his own label "Manish Arora" in 1997 is the international face of India. His creations are the combinations of intricate Indian craftsmanship and futuristic designs which are sometimes described as 'bizarre' or 'theatrical,' earning him fans like American singers Katy Perry, Lady Gaga.
"I don't think it's like that (exposure). It's the product which matters at the end of the day," Arora, who just launched his Spring/Summer 2012 collection in India after showcasing it in Paris, told Reuters.
"I don't do anything specific to dress celebrities up. Katy Perry, she noticed my work herself through shows ... and Lady Gaga or Rihanna, their stylists are always looking at everybody's work and I guess I match very well with their personality," he said.
Manish, who is better known as "the John Galliano of India" for his innovative and bold cuts, is the only Indian fashion designer seen regularly at various international fashion shows.
Indian designers are famous for their elaborate embroideries and rich textiles but they are yet to come up with products to woo the world's fashion hotspots in the West, says Manish Arora, the international face of India's fashion industry.
Many designers believed that exposure is needed to enter in an overseas market. However, the fashion designer disagreed saying that it's the product which matters at the end of the day.
"If your product is ready for the international market, then it will be there," he added.
In 2004, Manish participated in the Miami Fashion Week in May 2005 where he was presented with the designer's choice for Best Collection Award. He also had a successful debut at the London Fashion Week in September 2005 and received an overwhelming response from the press as well as the buyers.
Apart from this, he was named as "Best Indian Fashion Designer" by the Outlook. He was chosen as the Best Women's Prêt Designer at the first ever Indian Fashion Awards.
The New Delhi-based designer is stocked in 75 stores worldwide with a majority in Europe. The price of his Spring/Summer collection ranges from 8,000 to 75,000 rupees ($151 to $1418.)
"To each his own. Everyone has their own individual style and it depends on them," he said.
(With Input From Reuters)