Team "Hate Story" released the first poster of the upcoming film on Thursday - of a bare-backed woman. Just after the poster was released it went viral online and has caught many eyeballs.
Director Vikram Bhatt also uploaded the poster with a caption on his Twitter wall, "This one is going to set fire!"
Bengali actress Paoli Dam is making her Bollywood debut with "Hate Story".
However, in the poster shows only the back of the woman. The bare-backed woman has a gun placed strategically inside her denims with a titillating tattoo on her back.
The poster is thought to be one of the boldest Hindi film posters.
Here are some naughty posters from Bollywood films in recent times.