'Bhaag Milkha Bhaag' (Facebook)
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Farhan Akhtar's "Bhaag Milkha Bhaag" is still doing good business at the box office even after the third weekend.

"Bhaag Milkha Bhaag", which was released on 12 July, has grossed more than ₹90 crore in just 17 days of its release. The film has emerged as the third highest grossing Hindi film of 2013 (till now). Ranbir Kapoor's "Yeh Jawaani Hai Deewani" tops the list, followed by "Race 2".

The Farhan starrer is now inching towards the ₹100 crore mark, and in all likelihood might even gross more than some of the films in the century club including "Bol Bachchan" (collected ₹102.94 crore in 45 days), "Race 2" (100.45 crore in 63 days) and "Singham" (₹100.30 in 50 days). Also Read: Salman Khan, Shah Rukh, Ranbir, Akshay and Other Bollywood Actors in ₹100-crore Club 

The sports film, based on the life and journey of Olympian Milkha Singh, has grossed around ₹9 crore-₹9.50 crore during the third weekend. Despite new releases, the Farhan starrer seems to be the top choice of the public. The film's second weekend collections (approximately ₹16.55 crore) were much better than the collections of "Ramaiya Vastavaiya" (₹15.30 crore) and "D-Day" (₹13.69 crore) which released on 19 July.

Interestingly, "Bhaag Milkha Bhaag" has earned more than the new releases - "Bajatey Raho" (₹4.75 crore nett), "Issaq" (₹3 crore nett) and "Nasha" (₹2.75-3 crore nett). The poor response for these films has helped the business of "Bhaag Milkha Bhaag" which is more preferred than the new releases. Only the Hollywood film "The Wolverine" made better collections than Farhan's film, raking in ₹10.50 crore nett in its opening weekend. 

As many as eight films including "Rabba Main Kya Karoon" and "B.A. Pass" are releasing on 2 August. So far, "Bhaag Milkha Bhaag" has emerged successful despite the release of five Hindi films in the last two weekends. What remains to be seen is whether the biopic will be able to continue its march at the box office from this Friday onwards.