Farhan Akhtar-Sonam Kapoor starrer "Bhaag Milkha Bhaag" is doing fantastic business at the domestic box office, with its collections increasing in each show during the first weekend.
Positive word of mouth has helped "Bhaag Milkha Bhaag" to witness a huge jump in collections from the first day of its release. From Friday (12 July) evening/night shows, there has been a significant rise in the film's business and the pace was maintained throughout the weekend.
"#BhaagMilkhaBhaag witnessed an incredible escalation in biz from Fri evening/night shows and maintained the momentum all through weekend," trade analyst and film critic Taran Adarsh tweeted on his Twitter page.
The film's performance has been exceptionally good in Delhi-UP, Punjab, Mumbai and Mysore circuits, particularly in multiplexes. Even in single screens, the sports biographical film which started on a slow note picked well over the weekend.
Its paid-previews on Thursday (11 July) helped in fetching ₹1.05 crore. The collections were pegged at ₹8.50 crore on Friday. There has been an incredible surge in the film's business on Saturday and Sunday. The film, which is inspired by "Flying Sikh" Milkha Singh's life journey, raked in ₹10.70 crore on Saturday and the Sunday's collections are estimated at ₹12 crore.
In total, "Bhaag Milkha Bhaag" made more than ₹30 crore in the first weekend including Thursday's previews and Friday's collections. The business made by the Farhan starrer is far better than recently-released films like Ranveer-Sonakshi's "Lootera" (₹19 crore in first weekend), Emraan-Vidya Balan's "Ghanchakkar" (₹22.30 crore) and Dhanush-Sonam Kapoor's "Raanjhanaa" (approx. ₹20.08 crore).
However, "Bhaag Milkha Bhaag" failed to beat Ranbir-Deepika starrer "Yeh Jawaani Hai Deewani", which had earned more than ₹60 crore during the first weekend at the domestic box office.
The intense bio-drama is also doing good business at overseas markets. The film is expected to perform well this week until Friday (19 July), when two Bollywood films get released. Nikhil Advani's crime thriller "D-Day" and Prabhu Deva's rom-com "Ramaiya Vastavaiya" are all set to hit theatres on 19 July. Interestingly, both films have Shruti Haasan appearing in different roles.
With two new releases this week, it remains to be seen if "Bhaag Milkha Bhaag" will be able to sustain its business.