After taking several digs at rivals Apple and OnePlus, YU Televentures is now showing off Yutopia's camera capabilities. Micromax's online-only sub-brand handed one of the unreleased Yutopia devices to renowned biker and photographer Sundeep Gajjar aka The MotoGrapher last week to share images shot on the device. And if you have been following YU's social media page, your eagerness to get the Yutopia handset must be overrated.
For the new campaign, YU also partnered with BMW as all the photos shared by The MotoGrapher feature the elegant i8. Gajjar has been constantly sharing some of the breathtaking images of the BMW i8 on his road trip to Austria using the Yutopia smartphone. With this promotion, YU has really stolen a march over its rivals as far as campaigning techniques are concerned; fans are actively responding on social media.
The photos shared by The Motographer are not raw images but have been edited using Snapseed. Even so, the results are amazing and build more anticipation among fans regarding the release of the Yutopia.
For those who have not been active on social media, take a look at the photos shared by The Motographer and YU on Facebook below:
YU has kept details of Yutopia release under wraps. To sustain the excitement, the company has been sharing some details of what to expect from the phone during launch. So far, YU has confirmed that the upcoming flagship device will feature 32GB storage, Quick charging tech, Quad HD display and full metal body.
The Yutopia is said to feature a 5.2-inch display, 64-bit Qualcomm Snapdragon 810 chipset, 4GB RAM, Cyanogen OS, 21MP rear camera, 8MP front snapper and microSD card expansion.
With these specs, YU claims the Yutopia will be "the most powerful phone ever."