American auto maker Ford is all set to make the best year-end sales with its 'Midnight Surprise', which will allow its customers to drive home its cars with assured gifts.
Traditionally, the sales in the last month of the year, end on a low note as the buyers wait for the New Year. Ford India got a way out. The Midnight Surprise is a unique initiative by the American major to grab the market in December. On 5 December, 2013 Ford dealerships across India will be operational from 8.00 am through midnight with exciting offers and assured gifts on every booking.
As part of the Midnight Surprise sales, all Ford dealerships across the country will be embellished and will 'Go Further' to enable customers to experience this platform. The Ford is said to have arranged gifts worth of ₹3.5 crore in total.
"The initiative is conceptualized to enable auto enthusiasts to visit the showrooms at their convenience," the company said in a statement.
The Midnight Surprise will be available on selected models like Figo, Classic, Fiesta and Endeavour. The patrons who book the aforementioned models on 5 December will be bundled with assured gifts such as LED TVs, washing machines, refrigerators, microwave ovens and more. The company is offering a benefit of up to ₹58000 and ₹69000 on the purchase of Ford Figo hatchback and Classic sedan. The purchase of Fiesta and Endeavour would fetch benefits worth up to ₹1,50,000 and ₹1,87,000.
"The Midnight Surprise campaign is our way of reinventing the car purchasing experience," said Joginder Singh, president and MD, Ford India. "We have been encouraged by the enthusiastic response received year after year to this unique campaign. This December we have enhanced the campaign to ensure more benefits and enable more customers across the country to experience our products," added Singh.