"Consistency" was the watch-word of Ilayathalapathy Vijay at one point of time in his career. Between 2000 and 2007, the Ilayathalapathy, who is now gearing up for the release of "Kaththi", was part of a series of hit movies that made him appear like unstoppable!
However, to everybody's shock, the actor lost his momentum and his films started failing at the box office after 2008. However, his career saw a recovery in 2012 with two hit films, but again a few films in the next years just turned out to be average grossers. Now, he is returning with "Kaththi" and people are looking forward for the film to see whether it could reinstate his supremacy at the collection centres.
The last couple of years have been crucial for Vijay. It is because the actor has equally tasted success and failures. There was a time when the actor's films were easily becoming money spinners and the demand for his films was high.
The time seems to have changed now. Like others', he too has to fight hard to be in the race and his last two films "Thalaivaa" and "Jilla" are examples of it. Though the films had decent and family-appeasing content, could not keep the cash registers ringing.
While the failure of "Thalaivaa" could be solely blamed on the controversy over the release, the performance of "Jilla" was a bit shocking for the industry. Even after getting fantastic opening, it could not stay long in theatres in the state. So, the success of his latest movie "Kaththi" has become very crucial for the Ilayathalapathy. The industry and fans have kept huge expectations from this film for the simple reason that the film marks the return of successful Jodi – Vijay and AR Murugadoss.
Vijay and AR Murugadoss had delivered blockbuster "Thuppakki" in 2012. So, people want them to create a similar magic. And this comes as a blessing for Vijay as it will ensure a fantastic opening and lay a strong foundation for the film to make strong business at the box office. And, it could also possibly prove that the "Ghilli" actor still commands a big market in Kollywood.
Will "Kaththi reinstate Vijay's Supremacy at box office? We have to wait till 22 October to get a hint of it.