The audio and the teaser of Vikram's "I" were released on Monday.
The audio launch, held at Chennai's Nehru Stadium, witnessed big stars like Arnold Schwarzenegger, Rajinikanth, Puneeth Rajkumar and Vikram gathering under one roof.
Director Shankar, music composer A.R. Rahman, Amy Jackson , music composer Anirudh, director Vijay, Amala Paul, Sibiraj, Raai Lakshmi, Soundarya Rajinikanth and Aishwarya Dhanush were also present for the occasion.
The event witnessed performances by Anirudh, Haricharan and Natalia Di Luccio. Actor Vikram stole the show with his performance as a beast to the "Ennodu Nee Irundhaal" song.
A special body building act was also presented at the audio launch. Schwarzenegger congratulated the body builders who showed off their muscles on stage. "It's great to see all this talent. It reminds me of my olden days. It's wonderful that Shankar has given them a chance to star in the movie," the Hindu quoted Schwarzenegger as saying.
Speaking at the audio launch, superstar Rajinikanth appreciated Vikram for the efforts he had taken to portray his roles in "I."
"I haven't seen any actor who has sacrificed so much for acting. I say hats off to your work , as a senior actor. This combination has to do more movies," the "Endhiran" actor was quoted as saying by Behindwoods.
The film's audio was released by the superstar and was received by Kannada actor Puneeth Rajkumar. There are six tracks in the album. To listen to the songs, click HERE.
The official teaser of "I" was also released on Monday. The video has gone viral on the net and has received fantastic response from the fans.
It has fetched over 1 million views (10 lakh) in 12 hours and has broken the record set by Hrithik Roshan's "Bang Bang" teaser. "Bang Bang" got 1 million views in 13 hours and became the fastest bollywood video to achieve the feat.
1 million views in 13 hrs. You guys helped us break a new RECORD! Wind beneath our wings. More POWER to serve u better!
— Hrithik Roshan (@iHrithik) July 23, 2014
"A million+ views in 12 hours! Director Shankar's #i teaser," tweeted Sony Music South, which has acquired the audio rights of the film.
"I" teaser has won accolades from several celebrities including director Rajamouli of "Naan Ee" fame, Dhanush, Hansika, Sivakarthikeyan and Siddharth among others.
The film, touted to be a romantic thriller, is likely to be released during Diwali. The big budget entertainer is produced by Aascar Ravichandran.