Actress Tamannaah (Tamanna) Bhatia has ventured into jewellery industry. The milky white beauty launched her online jewellery design store Wite & Gold on Tuesday, 31 March.
The rumours about Tamannaah's new venture started doing the rounds early March. The actress put an end to all the speculations by revealing the name of her Jewellery story on her Twitter handle in the third week. On 21 March, she tweeted, "My jewellery brand, here it is!!!! Wite&Gold."
Before launching her Jewellery store on 31 March, Tamannaah Bhatia revealed the official website of Wite & Gold would go live on Akshaya Tritya, the day many Indians buy gold jewellery.
She tweeted: "Launch of http://www.witengold.com today, the portal wil go live frm 20 th April on Akshaya tritaya."
The actress, who sported peach anarkali designed by Ridhi Mehra, looked stunning at the launch of her online jewellery store. After the event, she thanked Ridhi for his sartorial sense by tweeting: "Thank u @mehra_ridhi for making my special occasion even more special, loved your outfit @stylebyami."
Tamannaah is also the Creative Head of Wite & Gold. The actress says that her jewellery collection will be stylish, contemporary and apt for all occasions and will be certified by grading labs such as EGL, IGI, GIA and GII.
The "Entertainment" star was all excited about her new venture. After the launch, she tweeted, "Taken my first step into a new magical journey #witengold#lotstodo#excited."
On 27 March, Tamannaah created a Twitter handle for her jewellery brand, which has got 200+ followers in four days. She shared the same with her followers on Tuesday. She tweeted: "The twitter handle for @WitenGold , here it is , for everyone who loves jewellery"
The first post on the Twitter handle of Wite & Gold read: "We are super excited to announce the #launch of our #jewellery brand in the digital space! Welcome to Wite & Gold!" Another tweet read, "She being the definition of style, now takes her passion forward with Wite & Gold. @tamannaahspeaks."
Some of her colleagues have wished her super success for her new venture. Samantha Ruth Prabhu tweeted, "@tamannaahspeaks all the very best babe. Wish you super success. Hug #witengold."
Priyamani tweeted, "My best wishes to my dear @tamannaahspeaks for her business venture witengold*!!!!hope it soars great heights!"
Vidyu aka Vidyullekha tweeted, "So proud of you @tamannaahspeaks ! May this be the beginning of something amazing! #VSOPGirls #Love #Jewellery."