Films featuring big actors earn a whopping amount in satellite rights before their release.
There is a huge demand for films having big stars like Vijay, Suriya and Ajith, thanks to their star power and huge fan following.
Apparently, there is a strong competition among leading Tamil television channels to acquire the satellite rights of big budget films. This comes as a benefit for producers as they are guaranteed additional revenue through television rights, an industry insider once told The Times of India.
Usually, films of big stars are acquired for an amount anywhere between ₹5 crore and ₹10 crore by television channels. Now, it seems leading channels are ready to pay hefty sums to bag big films. According to latest reports, Vijay's latest release "Thalaivaa" has been sold for a whopping ₹15 crore to a popular TV channel, according to the news daily.
It may be recalled that Vijay's last two releases - "Nanban" and "Thuppakki", were bagged by another TV channel. "Nanban", a remake of Aamir Khan's "3 Idiots", was acquired for a massive amount of ₹12 crore, while "Thuppakki" also fetched a huge sum.
But it is not just Vijay's film that was purchased for a big amount. Interestingly, Suriya's new film, which is yet to begin, has been sold for ₹15 crore.
Close on the heels of Vijay and Suriya is Ajith whose upcoming film "Veeram" has been purchased for ₹13 crore. "Veeram, which has a rural setting, is still in the making and is scheduled to get released only on Pongal 2014.
Next in line is Suriya's younger brother Karthi who has two films lined up for release. The actor's comedy caper "Biriyani" and "All in All Azhagu Raja", both produced by Studio Green, have been taken up for ₹11.5 crore. "All in All Azhagu Raja" is all set for a Diwali release, while Venkatprabhu directed "Biriyani" will hit screens only next year during Pongal festival.