Yash Raj Films' Hindi movie "Sultan" is expected to be different from the production house's other films such as Shah Rukh Khan's "Fan" that was an average grosser at the box office. In the last few months, the production house did not taste much success at the box office. In that context, "Sultan" has come as a welcome relief with its stupendous opening on Wednesday.
Ali Abbas Zafar-directed film "Sultan", which has been produced by Aditya Chopra of YRF Films, collected Rs. 36.5 crore on the opening day.
The Salman Khan-Anushka Sharma starrer is expected to cross Rs. 100 crore at the box office collection within three days of release, proving once again that movies are lucrative business in India.
Almost a month ago, production house and film distribution company Eros International Media (Eros) tasted similar succes with its "Housefull 3".
The film featuring Akshay Kumar, Abhishek Bachchan, Riteish Deshmukh, Jacqueline Fernandez, Lisa Haydon and Nargis Fakhri had raked in Rs. 100 crore in its opening weekend, according to a regulatory filing by Eros to the Bombay Stock Exchange (BSE) on June 6.
"Sultan" is a story of a wrestler played by Salman Khan and a feisty young girl played by Anushka Sharma.
#Sultan should comfortably cross ₹ 100 cr on Fri [Day 3], IF it maintains the same momentum... Sat + Sun biz should add to the HUGE total.
— taran adarsh (@taran_adarsh) July 8, 2016
YRF Films has lined up another film — "Bekifre" — featuring Ranveer Singh and Vaani Kapoor in lead roles. The Hindi film is expected to be released on Dec. 9.
The company began making films in 1970 and distributes films made in-house as well as those made by other producers.
Besides film-making, YRF Films is also into home entertainment wherein it sells DVDs and VCDs across the world; producing music albums, and making television programmes for airing on Sony Entertainment.
Aditya Chopra is the vice-chairman of YRF Films Pvt Ltd. The entity is not listed on stock exchanges.
Eros share price was trading at Rs. 217.05, down 1.12 percent on Friday at around 10.32 a.m. on the BSE.