The advance booking of Salman Khan's Eid release "Sultan" has finally kicked off in India and as expected, the response is terrific. The excitement over the release of "Sultan" can be witnessed from its opening day and five-day long weekend advance booking status.

The advance booking counter opened in India on July 3 (Sunday) and within hours the tickets at several multiplexes and single screens sold out instantly. Not only opening day, weekend tickets are also getting sold out fast. In less than a day, the opening day registered 50 percent occupancy, thanks to the advance booking.

"Sultan" has started breaking records with its opening day advance booking. The "Sultan" mania is so huge that tickets worth Rs. 1 lakh are sold out within hours of opening the advance counter.

Distributors, exhibitor and trade experts are positive that Salman's "Sultan" will have a terrific opening and will do phenomenal business in India. Trade experts have also predicted that "Sultan" first week tickets will be sold out soon if the hype continues to grow.

"Terrific response to advance booking of #Sultan from east to west and north to south. Records will be slaughtered. @BeingSalmanKhan @yrf," trade expert Atul Mohan tweeted.

"#Sultan advance booking TERRIFIC... Expect a HURRICANE at the BO, when the film opens on Wed," trade analyst Taran Adarsh tweeted.

"Advance booking of #Sultan excellent. 1,700 tickets at Maya, Gorakhpur sold in 3 hours!! History all set to be written," trade expert Komal Nahta tweeted, adding: "#Sultan tickets worth Rs. 1 lakh sold within 2 hours at Smruti (Nagpur)! Madness at the advance booking counters."

Earlier, advance booking of "Sultan" opened to phenomenal response in Pakistan and now in India. It looks like "Sultan" is all set to rewrite history at the box office worldwide.

Directed by Ali Abbas Zafar, the film features Salman and Anushka Sharma as wrestlers. The film, produced by Aditya Chopra of Yash Raj Films, also features Randeep Hooda and Amit Sadh in the pivotal roles. "Sultan" is slated to release on July 6.