Director Harish Shankar's "Subramanyam for Sale" (SFS) is doing good business and collected a total of Rs 13.41 crore at the worldwide box office in three days.
Before its release, "Subramanyam for Sale" had a huge amount of hype and promotions, which helped it register good amount of advance booking on the opening day. The movie was released in over 1,000 cinema halls and debuted with wonderful response on Thursday. It collected approximately Rs 5.43 crore (Rs 3.68 crore distributors' share) at the worldwide box office on the first day.
"Subramanyam for Sale" received positive reviews from both audience and critics. The world of mouth and Bakrid holiday were expected to multiply its business on its second day. But the audience had more choices on the day in the form of new releases like "Kis Kisko Pyaar Karoon", "Calendar Girls", "Bhaag Johnny", Chandrika and few others, which took a toll on its collection.
The Sai Dharam Teja and Regina Cassandra starrer witnessed around 25% dip in its business on Friday. "Subramanyam for Sale" grossed approximately Rs 4.03 crore at the worldwide box office on its second day, taking its gross total to Rs 9.46 crore. Its distributor share stood at Rs 6.51 crore.
The Harish Shankar-directed maintained its strong run at the ticket counters on Saturday with a marginal dip in its collection. The movie is estimated to have collected Rs 3.95 crore gross at the worldwide box office on its third day. Its three-day gross total stands at Rs 13.41 crore. Its distributor stands at Rs 9.26 crore.
As per early trends, "Subramanyam for Sale" is expected to show a big leap on Sunday. Its fourth day business is likely to be better than its collection on Friday and Saturday. The film is expected to fetch Rs 12.50 crore for its distributors in the four-day-extended first weekend.
Made on a budget of Rs 12+ crore, "Subramanyam for Sale" grabbed Rs 18.65 crore from its worldwide theatrical rights. The movie has been successful in returning 50% of the investment to the distributors. If it continues the pace, the distributors will recover their investments and also collect a profit in the first week of its release itself.