Microsoft's Windows Phone platform has often been the runner-up in the mobile OS race after Android and iOS. But developers are slowly turning to the platform as a way to connect with more mobile users.
Similarly, Spotify bumped up its Windows Phone app to match it with Android and iOS counterparts in a bid to attract more users towards online music streaming. By adding new features, Spotify is making its Windows Phone app more competent than ever.
After announcing a new milestone of surpassing 60 million users, of which 15 million are paid subscribers, last week, the upgraded Windows Phone app looks identical to its Android and iOS siblings. The critically-acclaimed "Your Music" feature, updated Browse function and an overhauled design makes a splash in the music-streaming app business.
New Dark Theme
Spotify rolled-out its dark theme with refreshed look to Android, iOS and web in April last year. After months of wait, Windows Phone users finally embrace the refined interface with rounded iconography and refreshed typography, the company said. Spotify proudly compares its new theme to bring out the content in best ways, "just like in a cinema when you dim the lights."
"Your Music" Feature
Spotify's Windows Phone update includes the most-awaited "Your Music" feature. By adding the new element to its WP app, users can save, organise and browse through favorite music. To simplify further, Spotify also helps sorting by artist, album or song, which is a huge difference since the previous version combined all starred tracks in one large, unorganised list.
If you find your favorite track playing on Spotify, simply hit save and the song gets added to your favorite playlist.
Updated Browse Function
Spotify updated its Browse function in 2013 and rolled out to its favorite mobile platforms, Android and iOS. With this function, Spotify allows users to search relevant and localised content based on context and mood.
"Regardless of whether you're looking for something to fall asleep to, or the perfect playlist to get you geared up for your big night out, finding the right music for every moment is easier than ever," Spotify explained.
Microsoft's Windows Phone platform is often ignored by app developers while launching new apps or updating existing ones. In this case, Spotify launched its first Windows app in 2010 but took almost three years to update to Windows Phone 8.
Thankfully, the latest update is being rolled out to all Windows Phone 8 users so they can enjoy the same services that are offered on Android and iOS platforms. Users can also download the updated Spotify app from Windows Phone Store for free.