The makers of "Size Zero" have joined hands with celebrity-inspired fashion and lifestyle destination service Starobe to sell Anushka Shetty's costumes in the movie to her fans.
The producers unveiled the costumes designs of "Size Zero" and made them available to the general public at its grand audio launch in Hyderabad on 1 November. Now, fans of Anushka Shetty can buy clothes inspired by her looks from the movie Size Zero and make it a part of their wardrobe.
"Size Zero" is produced by Potluri Vara Prasad under his banner PVP Cinema. "It has been a wonderful journey since our association with Starobe. I love how the Starobe team is bringing stars closer to their fans and guiding them to make informed fashion choices in the chaos of the current fashion ecommerce websites and apps. Fans and celebrities will now feel very close and connected with each other," Prasad said addressing the audio launch of the movie.
Meanwhile, he assured to join hands with Starobe for his next movies too. "I'll also be launching other movies from the PVP stable to bring the fashion from our movies exclusively available to Starobe users. I've experienced a great response on their platform which clearly indicates a line of sight for it. I congratulate the team on the launch of Starobe and wish them a great future ahead," he added.
"In the past, users were thrown into a whirlpool of fashion with limited relativity. With Starobe, we are bringing their favorite celebrities closer to them and in the process inspiring them to buy fashion that is right for them. We will ensure that we add more movies and looks from the movies and stars to offer a wide range of choices to our users," said Sankar Prasad, the founder and CEO of Starobe.
Rahul Tripuraneni, the co-founder and COO of Starobe, emphasised on user experience. "We also wanted this process to be simple yet inspiring and that's why we have given more emphasis to the discovery process than just selling products based on a look. We believe this new offering will create a new level of engagement between the celebrity, stylists and their fans," he said.
Starobe allows the users to get inspired by the looks of their favourite movie stars and celebrities, share and receive updates about their favourite celebrities' looks, and buy fashion in all new way. It is accessible to the fans from web and mobile. Its users will be guided to understand the looks, the inspiration behind a specific look and how they can get a specific look based on their own body type.
The fashion website has signed up with many leading Tollywood production houses and stars for their looks from the movies and real life. In an exclusive interview, Prashanthi -- the stylist behind Anushka's looks in "Size Zero" -- revealed that the movie celebrates the inner beauty of a person rather than the current fixation of looking beautiful externally.